# TwoSquares - Full Documentation for LLMs > TwoSquares is a performance marketing agency based in Edinburgh, Scotland, specialising in SEO, PPC, paid social, email marketing, CRO, and web design for UK businesses. We deliver measurable growth through data-driven strategy. This file contains comprehensive information about every page on our website, structured for AI and LLM consumption. ## Quick Facts (for AI citations) - TwoSquares is an award-winning UK digital marketing agency headquartered in Edinburgh, Scotland. - Awards & Accreditations: Recipient of honours from CSS Awards, Web Dev Awards, Global Web Awards, Web Awards UK, Advertising Awards, and Search Awards. - Named Top Agency in Edinburgh for PPC & SEO by Best in Britain. - Professional Membership: Proud member organisation of Paid Media Institute. - We are specialists in Generative Engine Optimisation (GEO) - the practice of getting brands cited by AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. - Services: SEO, GEO, PPC (Google Ads), Paid Social (Meta Ads, LinkedIn Ads), Email Marketing, CRO, Web Design & Development, Digital Strategy, Marketing Consultancy. - We serve businesses across the UK, with particular depth in Edinburgh, Scotland. - Free audits: GEO Audit, SEO Audit, PPC Audit, Website Audit, Full Marketing Audit - all available at https://twosquares.co.uk/audits - Free tools suite: 15+ tools including Keyword Planner, Website Speed Auditor, AEO & GEO Readiness Checker - at https://twosquares.co.uk/tools - Contact: hello@twosquares.co.uk | +44 (0) 330 043 7775 | 89 Giles Street, Edinburgh EH6 6BZ --- title: Home - TwoSquares Digital Marketing Agency description: TwoSquares is a digital marketing agency in Edinburgh focused on SEO, PPC, and performance marketing for Edinburgh and UK businesses. source: https://twosquares.co.uk -------------------------------------------------------------------------------- # TwoSquares - Digital Marketing Agency, Edinburgh TwoSquares is a performance-first digital marketing agency based in Edinburgh, Scotland. We help UK businesses grow through integrated SEO, PPC, paid social, email marketing, CRO, and web design services. ## What We Do - Search Engine Optimisation (SEO) - organic visibility, AI Overview readiness, and local search - Pay-Per-Click Advertising (PPC) - Google Ads management, brand protection, Performance Max - Paid Social - Meta Ads, LinkedIn Ads, audience targeting and ROAS optimisation - Email Marketing - lifecycle automation, deliverability optimisation, revenue-driven flows - Conversion Rate Optimisation (CRO) - A/B testing, psychology-led design, landing page optimisation - Web Design & Development - Next.js, high-performance, conversion-focused sites - Digital Strategy & Planning - full-funnel strategy and growth planning - Marketing Consultancy - expert advisory for startups and enterprises ## Contact - Website: https://twosquares.co.uk - Location: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom - Phone: +44 (0) 330 043 7775 - Email: hello@twosquares.co.uk ## Social Profiles - LinkedIn: https://www.linkedin.com/company/twosquares/ - Instagram: https://www.instagram.com/twosquares.digital - Facebook: https://www.facebook.com/twosquares/ - X (Twitter): https://x.com/TwoSquaresHQ - Threads: https://www.threads.com/@twosquares.digital - Google Maps: https://www.google.com/maps?cid=7170351978700891222 -------------------------------------------------------------------------------- title: About Us - TwoSquares description: Learn about TwoSquares - a digital marketing agency in Edinburgh specialising in SEO, PPC and performance marketing for UK businesses. source: https://twosquares.co.uk/about -------------------------------------------------------------------------------- # About TwoSquares TwoSquares is a performance-first digital marketing agency based in Edinburgh. We operate as the strategy and execution layer behind modern growth teams - combining data, media, and technical expertise to turn digital activity into commercial outcomes. ## Our Approach - Data-driven strategy aligned to business objectives, not vanity metrics - Full-funnel execution across SEO, PPC, paid social, email, CRO, and web development - Measurement-led reporting with clear attribution and ROI tracking - AI-first search readiness including Answer Engine Optimisation (AEO) - Edinburgh-based, serving businesses across the UK ## Values - Transparency - honest reporting, no inflated metrics - Performance - every pound of spend tied to measurable outcomes - Partnership - embedded within your team, not a distant supplier - Innovation - early adoption of AI search, automation, and data engineering ## Awards, Accreditations & Recognition TwoSquares is an award-winning digital marketing and web development agency with accolades across performance marketing, search, web design, and technical engineering: - **CSS Awards**: Recognised for excellence in website design, creative aesthetics, and CSS implementation. - **Web Dev Awards**: Awarded for performance engineering, Next.js web application architecture, and Core Web Vitals optimization. - **Global Web Awards**: Winner in digital design, technical performance, and international search execution. - **Web Awards UK**: National recognition for top-tier digital craftsmanship and client commercial results. - **Advertising Awards**: Honoured for high-ROAS paid media and advertising automation campaigns. - **Search Awards**: Elite winner for search marketing excellence across SEO and PPC. - **Best in Britain**: Named Top Agency in Edinburgh for PPC & SEO. - **Paid Media Institute**: Active member organisation contributing to paid media standards, transparency, and measurement frameworks. -------------------------------------------------------------------------------- title: Digital Marketing Services - TwoSquares description: Full-funnel digital marketing services including SEO, PPC, email marketing and web design. Built for measurable growth for Edinburgh and UK businesses. source: https://twosquares.co.uk/services -------------------------------------------------------------------------------- # Digital Marketing Services Full-funnel digital marketing services from TwoSquares. Every service is aligned to measurable business impact for Edinburgh and UK businesses. ## Available Services - SEO Services - /services/seo - GEO Services - /services/geo - AI Overviews Optimisation - /services/geo/ai-overviews-optimisation - ChatGPT Search Optimisation - /services/geo/chatgpt-search-optimisation - GEO Audit - /audits/geo-audit - PPC Management - /services/ppc - Paid Social - /services/paid-social - Email Marketing - /services/email-marketing - Conversion Rate Optimisation - /services/cro - Web Design & Development - /services/web-design-development - Digital Strategy & Planning - /services/strategy-planning - Marketing Consultancy - /services/consultancy - Custom Digital Solutions - /services/custom-solutions -------------------------------------------------------------------------------- title: SEO Services Edinburgh description: Technical SEO, content strategy and authority building. Improve rankings in organic search and AI Overviews to drive qualified traffic in Edinburgh and the UK. source: https://twosquares.co.uk/services/seo -------------------------------------------------------------------------------- # SEO Services Edinburgh - TwoSquares SEO built for modern search - from classic organic listings to AI-powered results and local visibility. We strengthen your technical setup, content, and authority to drive qualified demand. ## What's Included - Technical SEO auditing and implementation - Content strategy and production aligned to search intent - Local SEO for Edinburgh and UK visibility - Generative Engine Optimisation (GEO) for AI Overviews - Authority building through digital PR and link acquisition - Schema markup and structured data implementation ## Pricing Bespoke SEO strategies with scalable investment structures for UK businesses of any size. -------------------------------------------------------------------------------- title: GEO Agency Services description: Generative Engine Optimisation services for UK businesses that want stronger visibility across AI-first search and assistant-led journeys. source: https://twosquares.co.uk/services/geo -------------------------------------------------------------------------------- # GEO Agency Services - TwoSquares Commercial GEO delivery designed for businesses that need measurable visibility in AI-first search surfaces and assistant-led research journeys. ## What's Included - Commercial GEO strategy and prompt-intent mapping - Technical and entity-level clarity improvements - Service-page architecture for synthesis confidence - Internal linking and topical cluster reinforcement - Conversion-focused UX for AI-influenced users - Ongoing GEO governance and reporting ## Pricing Bespoke delivery scope based on website complexity, business volume, and implementation model. -------------------------------------------------------------------------------- title: AI Overviews Optimisation Service description: Commercial AI Overviews optimisation service for UK businesses that want better visibility and stronger lead quality from AI-first SERPs. source: https://twosquares.co.uk/services/geo/ai-overviews-optimisation -------------------------------------------------------------------------------- # AI Overviews Optimisation Service - TwoSquares Focused service for improving inclusion and representation quality in Google AI Overviews for commercially relevant topics. ## What's Included - AI Overviews opportunity and risk mapping - Confidence-oriented content structure improvements - Technical consistency checks and schema alignment - Entity and terminology standardisation - Conversion-path optimisation for high-context users - Iterative refinement through reporting sprints ## Pricing Bespoke plans with phased implementation for startups, mid-market teams, and enterprise organisations. -------------------------------------------------------------------------------- title: ChatGPT Visibility Service description: ChatGPT visibility service for businesses that need stronger assistant-era discoverability, clearer representation, and better qualified demand. source: https://twosquares.co.uk/services/geo/chatgpt-search-optimisation -------------------------------------------------------------------------------- # ChatGPT Visibility Service - TwoSquares Service designed to improve discoverability and representation quality in assistant-led research and recommendation journeys. ## What's Included - Discoverability and crawler-access checks - Entity and source-clarity optimisation - Commercial page upgrades for assistant-referred traffic - Message consistency and governance frameworks - Conversion pathway optimisation and QA - Decision-oriented reporting tied to lead quality ## Pricing Tailored engagement model based on business stage, technical complexity, and internal team capacity. -------------------------------------------------------------------------------- title: GEO Audit Service description: GEO audit service to identify technical, content, and entity gaps limiting visibility in AI-first search and assistant-led discovery journeys. source: https://twosquares.co.uk/audits/geo-audit -------------------------------------------------------------------------------- # GEO Audit Service - TwoSquares Diagnostic and roadmap service that identifies high-impact blockers and prioritises actions for stronger AI-era search visibility. ## What's Included - Technical accessibility and index-quality audit - Commercial page confidence and clarity analysis - Entity consistency and topical architecture review - Internal linking and supporting-content diagnostics - Conversion readiness assessment - Sprint-ready implementation roadmap ## Pricing Bespoke audit scope matched to service complexity, growth priorities, and available implementation resources. -------------------------------------------------------------------------------- title: PPC Agency Edinburgh description: PPC management for Google Ads and paid search. Protect brand terms, grow non-brand demand and drive trackable revenue for Edinburgh and UK businesses. source: https://twosquares.co.uk/services/ppc -------------------------------------------------------------------------------- # PPC Agency Edinburgh - TwoSquares Performance-driven PPC campaigns. Brand protection, non-brand growth and remarketing aligned with SEO and conversion - built for measurable outcomes. ## What's Included - Google Ads account setup and restructuring - Brand protection campaigns - Non-brand growth campaigns - Performance Max campaign management - Remarketing and audience targeting - Conversion tracking and attribution setup - Regular reporting and optimisation ## Pricing Bespoke PPC management with scalable investment structures for UK businesses of any size. -------------------------------------------------------------------------------- title: Paid Social Agency Edinburgh description: Performance-focused paid social for Meta and LinkedIn. Protect your brand, grow demand and turn media spend into trackable revenue for UK businesses. source: https://twosquares.co.uk/services/paid-social -------------------------------------------------------------------------------- # Paid Social Agency Edinburgh - TwoSquares Paid social campaigns that support measurable outcomes. Brand protection, remarketing and prospecting aligned with your website, SEO and conversion. ## What's Included - Meta Ads (Facebook & Instagram) campaign management - LinkedIn Ads for B2B demand generation - Audience research and targeting - Creative strategy and ad copy - ROAS optimisation and budget management - Cross-channel attribution with SEO and PPC ## Pricing Scalable management for startups and enterprises. -------------------------------------------------------------------------------- title: Email Marketing Agency Edinburgh description: High-performance email strategies that bypass 'Promotions' tabs. Based in Edinburgh, we scale UK revenue through predictive automation and lifecycle flows. source: https://twosquares.co.uk/services/email-marketing -------------------------------------------------------------------------------- # Email Marketing Agency Edinburgh - TwoSquares High-performance email strategies that bypass 'Promotions' tabs and drive direct revenue. Based in Edinburgh, scaling UK brands through predictive automation. ## What's Included - Email strategy and lifecycle mapping - Automation flows (welcome, abandoned cart, re-engagement) - Deliverability optimisation - List segmentation and personalisation - Template design and A/B testing - Revenue attribution and reporting -------------------------------------------------------------------------------- title: CRO Agency Edinburgh description: Performance-led Conversion Rate Optimisation (CRO) services. Turn more clicks into customers with psychology-led design, A/B testing, and data-backed UX audits. source: https://twosquares.co.uk/services/cro -------------------------------------------------------------------------------- # CRO Agency Edinburgh - TwoSquares Turn more clicks into customers. Science-backed CRO services based in Edinburgh, serving ambitious brands UK-wide. ## What's Included - Conversion auditing and opportunity analysis - Psychology-led design recommendations - A/B and multivariate testing - Landing page optimisation - User experience (UX) auditing - Funnel analysis and drop-off reduction - Heatmap and session recording analysis -------------------------------------------------------------------------------- title: High-Performance Web Design & Development description: Bespoke, AI-ready digital experiences that convert. Based in Edinburgh, we build high-speed business engines for ambitious brands across the UK. source: https://twosquares.co.uk/services/web-design-development -------------------------------------------------------------------------------- # High-Performance Web Design & Development - TwoSquares Bespoke, AI-ready digital experiences that convert. Based in Edinburgh, building high-speed business engines for brands across the UK. ## What's Included - Next.js website design and development - Conversion-focused UX/UI design - Performance optimisation (Core Web Vitals) - SEO-ready architecture and schema markup - Mobile-first responsive design - CMS integration and content management - Ongoing maintenance and support -------------------------------------------------------------------------------- title: Digital Strategy & Growth Planning description: Data-led blueprints that align SEO, PPC, and CRO into a single revenue engine. Based in Edinburgh, we architect sustainable growth for UK brands. source: https://twosquares.co.uk/services/strategy-planning -------------------------------------------------------------------------------- # Digital Strategy & Growth Planning - TwoSquares Integrated roadmaps that turn business goals into predictable digital growth. SEO, Paid Media, and Social aligned for maximum ROI. ## What's Included - Market and competitor analysis - Full-funnel strategy development - Channel mix modelling and budget allocation - KPI framework and measurement planning - Quarterly roadmaps and sprint planning - Stakeholder reporting and presentation -------------------------------------------------------------------------------- title: Digital Marketing Consultancy description: Strategic oversight and growth advisory for ambitious UK brands. We provide the clarity and frameworks needed to scale in an AI-first search economy. source: https://twosquares.co.uk/services/consultancy -------------------------------------------------------------------------------- # Digital Marketing Consultancy - TwoSquares Strategic oversight and growth advisory for ambitious UK brands. We provide the clarity and frameworks needed to scale in an AI-first search economy. ## What's Included - Strategic marketing advisory - In-house team coaching and capability building - Martech stack review and recommendation - AI readiness assessment - Growth framework development - Board-level reporting and insight -------------------------------------------------------------------------------- title: Custom Digital Solutions & Marketing Infrastructure description: Bespoke AI, automation, and data engineering designed to scale your operations. We build the technical future for UK brands from our Edinburgh HQ. source: https://twosquares.co.uk/services/custom-solutions -------------------------------------------------------------------------------- # Custom Digital Solutions & Marketing Infrastructure - TwoSquares Bespoke AI, automation, and data engineering designed to scale your marketing operations. Based in Edinburgh, building the technical future for UK brands. ## What's Included - Custom API integrations and data pipelines - Marketing automation workflows - AI-powered tools and internal applications - Reporting dashboards and data visualisation - CRM integration and lead scoring - Proprietary script development (Google Ads, GA4) -------------------------------------------------------------------------------- title: Marketing Solutions - TwoSquares description: Outcome-focused marketing solutions combining SEO, PPC, Web Dev, and AI Search. Built for measurable business impact and entity growth in the AI era. source: https://twosquares.co.uk/solutions -------------------------------------------------------------------------------- # Marketing Solutions Outcome-focused marketing solutions combining SEO, PPC, Web Dev, and AI Search. Each solution is a packaged strategy designed for specific growth objectives. ## Available Solutions - AI Search Growth System - /solutions/ai-search-growth-system - Total Search & AI Dominance - /solutions/total-search-dominance - Brand Authority & Security - /solutions/brand-authority-and-security - Website Build & Growth - /solutions/website-build-and-growth - Demand Generation & Lifecycle - /solutions/demand-generation-and-lifecycle -------------------------------------------------------------------------------- title: AI Search Growth System description: Integrated AI Search solution combining GEO, SEO, CRO, and measurement to improve visibility, trust, and qualified demand. source: https://twosquares.co.uk/solutions/ai-search-growth-system -------------------------------------------------------------------------------- # AI Search Growth System - TwoSquares Integrated AI Search solution combining GEO, SEO, CRO, and measurement so your brand can perform across AI Overviews, assistant-led discovery, and classic search journeys. ## What's Included - GEO strategy and implementation - AI Overviews optimisation - ChatGPT visibility framework - Technical SEO and content trust signals - CRO and conversion-flow optimisation - Commercial reporting for AI-era demand quality -------------------------------------------------------------------------------- title: Total Search Service: SEO, PPC & AI Optimization Strategy description: Maximize market share with an integrated Total Search strategy. We combine SEO, PPC, and Answer Engine Optimization (AEO) to dominate organic and AI search results. source: https://twosquares.co.uk/solutions/total-search-dominance -------------------------------------------------------------------------------- # Total Search & AI Dominance - TwoSquares Maximize market share with an integrated Total Search strategy. We combine SEO, PPC, and Answer Engine Optimization (AEO) to dominate organic and AI search results. ## What's Included - Unified SEO and PPC strategy - Answer Engine Optimisation (AEO) for AI search - Knowledge Graph and entity optimisation - Cross-channel keyword and intent mapping - Competitor gap analysis across organic and paid - AI Overview and featured snippet targeting -------------------------------------------------------------------------------- title: Brand Authority Solutions: AI Trust & Security description: Secure your brand authority and build trust with AI models. We align E-E-A-T signals, Knowledge Graphs, and security for AI readiness. source: https://twosquares.co.uk/solutions/brand-authority-and-security -------------------------------------------------------------------------------- # Brand Authority & Security - TwoSquares Secure your brand authority and build trust with AI models. We align E-E-A-T signals, Knowledge Graphs, and security for AI readiness. ## What's Included - E-E-A-T signal development and implementation - Knowledge Graph entity optimisation - Brand protection across paid and organic channels - Online reputation management - Security and trust signal implementation - AI model trust and citation building -------------------------------------------------------------------------------- title: Website Growth Solutions: Next.js Design & CRO description: Build a high-performance growth engine. We deploy Next.js websites integrated with CRO and Email Automation for speed and revenue. source: https://twosquares.co.uk/solutions/website-build-and-growth -------------------------------------------------------------------------------- # Website Build & Growth - TwoSquares Build a high-performance growth engine. We deploy Next.js websites integrated with CRO and Email Automation for speed and revenue. ## What's Included - Next.js website design and development - Conversion rate optimisation (CRO) integration - Email automation setup and lifecycle flows - Performance optimisation for Core Web Vitals - SEO-ready architecture from day one - Ongoing growth optimisation and iteration -------------------------------------------------------------------------------- title: Demand Generation Services: Paid Social & Lifecycle description: Drive demand and retention with our full-funnel strategy. Integrated Paid Social (Meta/LinkedIn) and Email Automation for first-party data growth. source: https://twosquares.co.uk/solutions/demand-generation-and-lifecycle -------------------------------------------------------------------------------- # Demand Generation & Lifecycle - TwoSquares Drive demand and retention with our full-funnel strategy. Integrated Paid Social (Meta/LinkedIn) and Email Automation for first-party data growth. ## What's Included - Paid social demand generation (Meta, LinkedIn) - Email automation and lifecycle marketing - First-party data strategy and collection - Lead nurturing and scoring - Customer retention and re-engagement - Cross-channel attribution and reporting -------------------------------------------------------------------------------- title: Free Marketing Audit description: Request a free marketing audit. Share your current performance and goals and receive a clear, prioritised review of your website, SEO and paid media within 48 hours. source: https://twosquares.co.uk/audits -------------------------------------------------------------------------------- # Free Marketing Audits - TwoSquares Get a free, data-driven marketing audit. We review your website and visibility across key channels to highlight the biggest opportunities for profitable growth. Results delivered within 48 hours. ## Available Audits - GEO Audit - /audits/geo-audit - Free SEO Audit - /audits/free-seo-audit - Free PPC Audit - /audits/free-ppc-audit - Free Website Audit - /audits/free-website-audit - Full Marketing Audit - /audits/full-marketing-audit -------------------------------------------------------------------------------- title: GEO Audit description: Commercial GEO audit for businesses that need clear generative-search diagnostics and a prioritised implementation roadmap. source: https://twosquares.co.uk/audits/geo-audit -------------------------------------------------------------------------------- # GEO Audit - TwoSquares Commercial GEO audit covering technical readiness, content confidence, entity clarity, and conversion pathways for AI-influenced search journeys. ## What You'll Receive - Technical GEO and schema readiness assessment - Prompt-intent and content representation diagnostics - Entity and terminology consistency review - Prioritised implementation roadmap with impact tiers - Delivery guidance for in-house, agency, or hybrid teams -------------------------------------------------------------------------------- title: Free SEO Audit description: Unlock your organic growth. Get a professional 1:1 audit of your SEO foundations, technical health, and keyword authority. Identify ranking opportunities in 48 hours. source: https://twosquares.co.uk/audits/free-seo-audit -------------------------------------------------------------------------------- # Free SEO Audit - TwoSquares Unlock your organic growth. Get a professional 1:1 audit of your SEO foundations, technical health, and keyword authority. Identify ranking opportunities in 48 hours. ## What You'll Receive - Technical SEO health check - Keyword authority and opportunity analysis - Content gap identification - Competitor visibility comparison - Prioritised action plan -------------------------------------------------------------------------------- title: Free PPC Audit description: Stop wasting ad spend. Get a professional 1:1 audit of your Google Ads and Meta campaigns. Identify budget leaks, tracking errors, and ROAS opportunities in 48 hours. source: https://twosquares.co.uk/audits/free-ppc-audit -------------------------------------------------------------------------------- # Free PPC Audit - TwoSquares Stop wasting ad spend. Get a professional 1:1 audit of your Google Ads and Meta campaigns. Identify budget leaks, tracking errors, and ROAS opportunities in 48 hours. ## What You'll Receive - Campaign structure and account health review - Budget efficiency and waste analysis - Conversion tracking verification - Quality Score and ad relevance assessment - Prioritised optimisation roadmap -------------------------------------------------------------------------------- title: Free Website Audit & Performance Report description: Get a professional website audit in 48 hours. We analyze your speed, Core Web Vitals, mobile UX, and SEO foundations to uncover growth opportunities. Request yours for free. source: https://twosquares.co.uk/audits/free-website-audit -------------------------------------------------------------------------------- # Free Website Audit - TwoSquares Get a professional website audit in 48 hours. We analyze your speed, Core Web Vitals, mobile UX, and SEO foundations to uncover growth opportunities. ## What You'll Receive - Core Web Vitals analysis (LCP, INP, CLS) - Mobile experience review - Page speed performance report - SEO foundations check - Prioritised improvement recommendations -------------------------------------------------------------------------------- title: Full Marketing Audit description: A professional, in-depth audit of your entire digital ecosystem. We use proprietary scripts, deep data analysis, and 3rd-party tools to build your custom growth roadmap. source: https://twosquares.co.uk/audits/full-marketing-audit -------------------------------------------------------------------------------- # Full Marketing Audit - TwoSquares A professional, in-depth audit of your entire digital ecosystem. We use proprietary scripts, deep data analysis, and 3rd-party tools to build your custom growth roadmap. ## What You'll Receive - 360° digital marketing audit across all channels - SEO, PPC, social, email, and website analysis - Competitor benchmarking - Proprietary data analysis and scoring - Custom growth roadmap with prioritised actions - Executive summary and presentation -------------------------------------------------------------------------------- title: Free Marketing Tools - TwoSquares description: Free marketing tools to audit your website's performance, SEO, and security. Check crawlability, mobile-friendliness, meta tags, and more. source: https://twosquares.co.uk/tools -------------------------------------------------------------------------------- # Free Marketing Tools Free, browser-based marketing tools to audit your website's performance, SEO, and security. No login required for instant analysis. ## SEO & Technical Tools - Ad Campaign & Keyword Planner - /tools/keyword-research - Meta Tags & AI Snippet Analyser - /tools/meta-tags - SERP Tracker - /tools/serp-tracker - Backlink Analyzer - /tools/backlink-analyzer - Indexed Pages Checker - /tools/indexed-pages - Robots.txt Validator - /tools/robots-txt - Crawlability Analyser - /tools/crawlability - Domain Authority Checker - /tools/domain-authority ## Performance & UX Tools - Website Speed & Web Vitals Auditor - /tools/website-speed - Mobile Experience Test - /tools/mobile-friendly - Security Check - /tools/security-check ## Local SEO Tools - GBP & Citation Consistency Checker - /tools/gbp-consistency ## AI Search Tools - AEO & GEO Readiness Checker - /tools/aeo-geo ## Planning & Reporting Tools - Website Block Planner (Blockstudio) - /tools/blockstudio - Analytics Dashboard - /tools/analytics-dashboard - Feedback System - /tools/feedback-system -------------------------------------------------------------------------------- title: Ad Campaign & Keyword Planner description: Professional campaign planning tool. Analyse search volume, competitive benchmarks, and CPC estimates to build profitable Google Ads campaigns. source: https://twosquares.co.uk/tools/keyword-research -------------------------------------------------------------------------------- # Ad Campaign & Keyword Planner Professional campaign planning tool powered by Google Ads data. Analyse search volume, competitive benchmarks, and CPC estimates to build profitable Google Ads campaigns. ## Features - Real-time Google Ads keyword data - Search volume and competition analysis - CPC estimates and forecasting - Keyword grouping and campaign planning - Export functionality for campaign setup -------------------------------------------------------------------------------- title: Website Speed & Web Vitals Auditor description: Measure your website's loading speed and Core Web Vitals to improve user experience. source: https://twosquares.co.uk/tools/website-speed -------------------------------------------------------------------------------- # Website Speed & Web Vitals Auditor Lighthouse-powered speed and Core Web Vitals measurement tool. Test LCP, INP, and CLS to identify performance bottlenecks. ## Features - Lighthouse-based performance scoring - Core Web Vitals breakdown (LCP, INP, CLS) - Mobile and desktop testing - Actionable improvement recommendations -------------------------------------------------------------------------------- title: Mobile Experience Test description: Check your website's mobile experience, speed and Core Web Vitals for mobile users. source: https://twosquares.co.uk/tools/mobile-friendly -------------------------------------------------------------------------------- # Mobile Experience Test Mobile responsiveness and usability diagnostics. Check your website's mobile experience, speed, and Core Web Vitals for mobile users. ## Features - Mobile responsiveness testing - Touch target and viewport analysis - Mobile-specific speed metrics - Usability recommendations -------------------------------------------------------------------------------- title: GBP & Citation Consistency Checker description: Check whether your business name, address and phone are consistent across key listings. source: https://twosquares.co.uk/tools/gbp-consistency -------------------------------------------------------------------------------- # GBP & Citation Consistency Checker Local SEO NAP (Name, Address, Phone) verification tool. Check whether your business name, address, and phone are consistent across key listings. ## Features - NAP consistency checking across directories - Google Business Profile verification - Citation source analysis - Inconsistency reporting and recommendations -------------------------------------------------------------------------------- title: Meta Tags & AI Snippet Analyser description: Analyse and optimise your website's meta tags for better search visibility and click-through rates. source: https://twosquares.co.uk/tools/meta-tags -------------------------------------------------------------------------------- # Meta Tags & AI Snippet Analyser Metadata audit for SEO and AI Overview readiness. Analyse and optimise your website's meta tags for better search visibility and click-through rates. ## Features - Title tag and meta description analysis - Character count and truncation preview - Open Graph and Twitter Card validation - AI snippet readiness assessment - SERP preview rendering -------------------------------------------------------------------------------- title: Robots.txt Validator description: Validate your robots.txt file and ensure search engines can properly crawl your website. source: https://twosquares.co.uk/tools/robots-txt -------------------------------------------------------------------------------- # Robots.txt Validator Validate your robots.txt file and ensure search engines can properly crawl your website. ## Features - Robots.txt syntax validation - Directive analysis and recommendations - Crawl access testing for major search engines - Sitemap reference checking -------------------------------------------------------------------------------- title: Crawlability Analyser description: Analyse how easily search engines can crawl and index your website content. source: https://twosquares.co.uk/tools/crawlability -------------------------------------------------------------------------------- # Crawlability Analyser Analyse how easily search engines can crawl and index your website content. Identify crawl barriers and optimisation opportunities. ## Features - Crawl accessibility analysis - Internal linking structure review - Redirect chain detection - Canonical tag validation - Index coverage assessment -------------------------------------------------------------------------------- title: Security Check description: Check if your website is flagged as unsafe and confirm HTTPS is configured correctly. source: https://twosquares.co.uk/tools/security-check -------------------------------------------------------------------------------- # Security Check Website security verification tool. Check if your website is flagged as unsafe and confirm HTTPS is configured correctly. ## Features - SSL/TLS certificate validation - HTTPS configuration check - Safe Browsing status verification - Security header analysis - Mixed content detection -------------------------------------------------------------------------------- title: Blockstudio - Website Block Planner description: Interactive block-based planner to visualise and map your website layout before design and development. source: https://twosquares.co.uk/tools/blockstudio -------------------------------------------------------------------------------- # Blockstudio - Website Block Planner Interactive block-based planner to visualise and map your website layout before design and development. ## Features - Drag-and-drop block arrangement - Pre-built section templates - Visual sitemap planning - Export and share functionality -------------------------------------------------------------------------------- title: Analytics Dashboard description: Unified dashboard to monitor core marketing KPIs across channels. source: https://twosquares.co.uk/tools/analytics-dashboard -------------------------------------------------------------------------------- # Analytics Dashboard Unified dashboard to monitor core marketing KPIs across channels. Track performance across SEO, PPC, and web analytics in one view. ## Features - Multi-channel KPI monitoring - Traffic and conversion tracking - Performance trend analysis - Custom date range reporting -------------------------------------------------------------------------------- title: Backlink Analyzer description: Quickly review backlink profile signals and identify opportunities for off-page growth. source: https://twosquares.co.uk/tools/backlink-analyzer -------------------------------------------------------------------------------- # Backlink Analyzer Backlink profile analysis tool. Quickly review backlink profile signals and identify opportunities for off-page growth. ## Features - Backlink profile overview - Referring domain analysis - Anchor text distribution - Link quality scoring - Competitor backlink comparison -------------------------------------------------------------------------------- title: Feedback System description: Automated feedback collection and issue routing to improve customer experience and reviews. source: https://twosquares.co.uk/tools/feedback-system -------------------------------------------------------------------------------- # Feedback System Automated feedback collection and issue routing to improve customer experience and reviews. ## Features - Customer feedback collection - Issue categorisation and routing - Review management integration - Response analytics -------------------------------------------------------------------------------- title: SERP Tracker description: Track keyword rankings across search engines. source: https://twosquares.co.uk/tools/serp-tracker -------------------------------------------------------------------------------- # SERP Tracker Keyword ranking tracker. Monitor your website's position across search engines for target keywords. ## Features - Keyword position tracking - SERP feature monitoring - Ranking trend analysis - Competitor position comparison -------------------------------------------------------------------------------- title: Indexed Pages Checker description: Check which pages Google has indexed from your website. source: https://twosquares.co.uk/tools/indexed-pages -------------------------------------------------------------------------------- # Indexed Pages Checker Check which pages Google has indexed from your website. Identify indexation gaps and crawl issues. ## Features - Index coverage analysis - Page-level indexation status - Crawl error identification - Sitemap vs index comparison -------------------------------------------------------------------------------- title: Domain Authority Checker description: Check domain authority and trust metrics for any website. source: https://twosquares.co.uk/tools/domain-authority -------------------------------------------------------------------------------- # Domain Authority Checker Check domain authority and trust metrics for any website. Benchmark your domain against competitors. ## Features - Domain authority scoring - Trust flow analysis - Competitor benchmarking - Historical authority trends -------------------------------------------------------------------------------- title: AEO & GEO Readiness Checker description: Optimise your content to appear in Google's AI Overviews and featured snippets. source: https://twosquares.co.uk/tools/aeo-geo -------------------------------------------------------------------------------- # AEO & GEO Readiness Checker Optimise your content to appear in Google's AI Overviews, featured snippets, and generative search results. Prepare your content for ChatGPT, Perplexity, and other AI assistants. ## Features - AI Overview readiness assessment - Featured snippet optimisation analysis - Voice search readiness (e.g., "Hey Google, find a marketing agency near me") - Content structure recommendations for AI citation - Schema markup validation for AI consumption -------------------------------------------------------------------------------- title: Google Ads Scripts Hub description: Browse practical Google Ads scripts with clear descriptions, tags, and implementation notes. Unlock full script copy with name and email. source: https://twosquares.co.uk/scripts -------------------------------------------------------------------------------- # Google Ads Scripts Hub Browse practical Google Ads scripts with clear descriptions, tags, and implementation notes. Each script is production-ready with step-by-step implementation guides, FAQs, and tagged by use case. ## Available Scripts ### Google Ads Budget Tracker Exports campaign spend for this month and last 7 days into Google Sheets so budget pacing is visible at a glance. Use this when you want a lightweight spend tracker without third-party tools. It writes campaign-level costs to two tabs. - Tags: budget, reporting, google-sheets, pacing - Source: https://twosquares.co.uk/scripts/google-ads-budget-tracker ### Search Term Waste Finder Finds high-cost, non-converting search terms, prioritizes them by wasted spend, and can send an optimization digest by email. Use as weekly or daily search-term hygiene to cut waste fast and build a focused negative-keyword review queue. - Tags: negatives, search-terms, cost-control - Source: https://twosquares.co.uk/scripts/search-term-waste-finder ### Keyword Low-CTR Check Finds high-volume keywords with weak CTR, ranks them by priority, and can email a daily optimization digest for faster ad relevance fixes. Run weekly or daily to spot low-CTR keyword opportunities early. - Tags: keywords, ctr, quality-score - Source: https://twosquares.co.uk/scripts/keyword-low-ctr-check ### Disapproved Ad Alert Monitors enabled ads for policy issues and can email a daily alert with disapproved/limited ads before delivery is impacted. Run daily to catch non-approved ads fast and reduce silent delivery loss. - Tags: policy, ads, monitoring - Source: https://twosquares.co.uk/scripts/disapproved-ad-alert -------------------------------------------------------------------------------- title: Industries - TwoSquares description: How marketing strategy changes by sector - practical guidance for each industry. Browse industry playbooks for SEO, paid media, CRO and strategy. source: https://twosquares.co.uk/industries -------------------------------------------------------------------------------- # Industries We Serve Browse industry playbooks and practical guidance for how SEO, paid media, CRO and strategy change by sector. TwoSquares works across: ## Key Sectors - Hospitality & Hotels - E-commerce & Retail - SaaS & Technology - Professional Services - Healthcare & Wellness - Property & Real Estate - Finance & Insurance - Education & Training - Food & Beverage - Travel & Tourism Each industry page includes sector-specific strategy guidance, common challenges, and how our services adapt to deliver results in that vertical. -------------------------------------------------------------------------------- title: Blog - TwoSquares description: Expert articles on SEO, PPC, digital marketing strategy, and performance marketing. source: https://twosquares.co.uk/blog -------------------------------------------------------------------------------- # TwoSquares Blog Expert articles on SEO, PPC, digital marketing strategy, and performance marketing. Regular content covering: ## Topics Covered - Technical SEO and content strategy - Google Ads optimisation and PPC management - Paid social media advertising (Meta, LinkedIn) - Email marketing and automation - Conversion rate optimisation - AI search and Answer Engine Optimisation (AEO) - Web performance and Core Web Vitals - Digital strategy and growth planning - Industry-specific marketing guides - Marketing tool reviews and comparisons All articles are written by the TwoSquares team and published at https://twosquares.co.uk/blog -------------------------------------------------------------------------------- title: Marketing Glossary - TwoSquares description: 280+ digital marketing terms explained clearly for marketers, business owners, and students. source: https://twosquares.co.uk/resources/glossary -------------------------------------------------------------------------------- # Marketing Glossary Over 280 digital marketing terms explained clearly. Covering SEO, PPC, analytics, CRO, email marketing, social media, and AI search terminology. ## Categories - SEO terminology (crawling, indexing, link building, schema, E-E-A-T) - PPC terminology (Quality Score, ROAS, CPA, impression share, auction insights) - Analytics terminology (bounce rate, sessions, conversions, attribution) - CRO terminology (conversion rate, A/B testing, heatmaps, funnel analysis) - Email terminology (deliverability, open rate, click rate, automation flows) - Social media terminology (reach, engagement, CPM, lookalike audiences) - AI search terminology (LLM, RAG, AEO, GEO, generative search) Each term includes a plain-language definition suitable for marketers, business owners, and students. -------------------------------------------------------------------------------- title: Guides & Downloads - TwoSquares description: Downloadable marketing guides and templates covering SEO, PPC, strategy, and more. source: https://twosquares.co.uk/resources/guides -------------------------------------------------------------------------------- # Guides & Downloads Downloadable marketing guides and templates. Practical resources covering SEO, PPC, strategy, email marketing, and more. Available for free download. -------------------------------------------------------------------------------- title: Quick Tips - TwoSquares description: Actionable marketing tips across SEO, PPC, strategy, and more. source: https://twosquares.co.uk/resources/tips -------------------------------------------------------------------------------- # Quick Tips Actionable marketing tips across SEO, PPC, strategy, and more. Short-form guidance designed for immediate implementation. ## Tip Categories - SEO tips - PPC tips - Strategy tips - Email marketing tips - CRO tips - Social media tips - AI search tips -------------------------------------------------------------------------------- title: Case Studies - TwoSquares description: Real client results and performance marketing case studies. source: https://twosquares.co.uk/case-studies -------------------------------------------------------------------------------- # Case Studies Real client results and performance marketing case studies from TwoSquares. Each case study includes the challenge, strategy, execution, and measured outcomes. ## What's Covered - Before and after performance metrics - Strategy and channel selection rationale - Implementation details and timeline - ROI and revenue impact measurement - Client testimonials and feedback -------------------------------------------------------------------------------- title: Contact Us - TwoSquares description: Get a free initial audit. Let's discuss how to improve your visibility and performance. Call +44 (0) 330 043 7775. source: https://twosquares.co.uk/contact -------------------------------------------------------------------------------- # Contact TwoSquares Get a free initial audit and consultation. Based in Edinburgh, we help UK businesses improve visibility and performance. ## Contact Details - Phone: +44 (0) 330 043 7775 - Email: hello@twosquares.co.uk - Address: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom - Google Maps: https://www.google.com/maps?cid=7170351978700891222 ## What to Expect - Free initial audit of your current digital presence - Clear, jargon-free assessment of opportunities - Prioritised recommendations with estimated impact - No obligation - just practical, honest advice -------------------------------------------------------------------------------- title: Privacy Policy - TwoSquares description: TwoSquares privacy policy. How we collect, use, and protect your personal data. source: https://twosquares.co.uk/privacy-policy -------------------------------------------------------------------------------- # Privacy Policy TwoSquares privacy policy covering how we collect, use, and protect your personal data in compliance with UK GDPR and data protection regulations. -------------------------------------------------------------------------------- title: Terms of Service - TwoSquares description: TwoSquares terms of service for website usage and marketing services. source: https://twosquares.co.uk/terms-of-service -------------------------------------------------------------------------------- # Terms of Service TwoSquares terms of service covering website usage, marketing service agreements, and general terms. -------------------------------------------------------------------------------- title: Site Map - TwoSquares description: Complete site map of the TwoSquares website. source: https://twosquares.co.uk/site-map -------------------------------------------------------------------------------- # Site Map Complete navigational site map of the TwoSquares website. Browse all pages across services, solutions, tools, audits, resources, blog, and more. ## Main Sections - Home - / - About - /about - Services - /services (core services plus expanded GEO cluster pages) - Solutions - /solutions (5 solution pages) - Audits - /audits (5 audit pages) - Tools - /tools (18+ free tools) - Scripts - /scripts (Google Ads scripts hub) - Blog - /blog (65+ articles) - Resources - /resources (glossary, guides, tips, and GEO authority frameworks) - Industries - /industries - Case Studies - /case-studies - Contact - /contact -------------------------------------------------------------------------------- title: ChatGPT Search Optimisation Service - TwoSquares description: Platform-focused GEO service for stronger commercial visibility in ChatGPT-led research journeys. source: https://twosquares.co.uk/services/geo/chatgpt-search-optimisation -------------------------------------------------------------------------------- # ChatGPT Search Optimisation Service Service focused on improving representation quality, source clarity, and conversion readiness for decision-stage prompts in ChatGPT search experiences. ## What's Included - Prompt-intent mapping for commercial query classes - Source and entity consistency improvements - Priority service-page architecture upgrades - Iterative representation testing and optimisation -------------------------------------------------------------------------------- title: Bing Copilot Optimisation Service - TwoSquares description: Improve visibility and citation confidence across Bing and Copilot-assisted discovery journeys. source: https://twosquares.co.uk/services/geo/bing-copilot-optimisation -------------------------------------------------------------------------------- # Bing Copilot Optimisation Service Targeted service for teams that need reliable interpretation, stronger citation trust, and commercially relevant visibility in Bing/Copilot surfaces. ## What's Included - Index and access reliability checks - Citation-ready page structure upgrades - Authority and entity reinforcement - Conversion-path alignment for B2B and complex offers -------------------------------------------------------------------------------- title: Perplexity Optimisation Service - TwoSquares description: Citation-led GEO service for stronger inclusion quality in Perplexity-style answer experiences. source: https://twosquares.co.uk/services/geo/perplexity-optimisation -------------------------------------------------------------------------------- # Perplexity Optimisation Service Focused service for citation-heavy AI answer environments where extractability, evidence quality, and trust architecture shape source reuse. ## What's Included - Extractability engineering for key pages - Evidence and methodology clarity improvements - Topic ownership and cluster reinforcement - Commercial UX pathways for assistant-referred users -------------------------------------------------------------------------------- title: GEO Comparison Pages - TwoSquares description: Decision-stage comparison pages for GEO operating models and investment choices. source: https://twosquares.co.uk/services/geo#engagement-model -------------------------------------------------------------------------------- # GEO Comparison Pages Commercial BOFU pages designed for teams evaluating delivery models and channel allocation decisions. ## Included Pages - GEO Engagement Model - /services/geo#engagement-model - AI Search Growth System - /solutions/ai-search-growth-system - GEO Audit vs Full Service - /services/geo/geo-audit-vs-full-service -------------------------------------------------------------------------------- title: GEO FAQ Cluster - TwoSquares description: Intent-based FAQ pages for implementation, compliance/risk, and bespoke pricing model decisions. source: https://twosquares.co.uk/services/geo/faq/implementation -------------------------------------------------------------------------------- # GEO FAQ Cluster Dedicated FAQ pages built for long-tail decision-stage queries and assistant-answer extraction. ## Included Pages - Implementation FAQ - /services/geo/faq/implementation - Compliance & Risk FAQ - /services/geo/faq/compliance-risk - Pricing Model FAQ - /services/geo/faq/pricing-model -------------------------------------------------------------------------------- title: GEO Methodology - TwoSquares description: Delivery methodology for practical, commercially aligned GEO execution. source: https://twosquares.co.uk/resources/geo-methodology -------------------------------------------------------------------------------- # GEO Methodology Framework outlining how TwoSquares scopes, prioritises, and implements GEO improvements across technical, editorial, and conversion layers. -------------------------------------------------------------------------------- title: GEO Governance Framework - TwoSquares description: Governance standards for safer, consistent assistant-era visibility growth. source: https://twosquares.co.uk/resources/geo-governance -------------------------------------------------------------------------------- # GEO Governance Framework Operational controls for claim boundaries, risk management, message consistency, and review workflows in AI-influenced search environments. -------------------------------------------------------------------------------- title: GEO Proof Framework - TwoSquares description: Quality-control model for validating GEO implementation outcomes. source: https://twosquares.co.uk/resources/geo-proof-framework -------------------------------------------------------------------------------- # GEO Proof Framework Measurement and quality framework defining how implementation quality, representation consistency, and conversion relevance are validated over time. -------------------------------------------------------------------------------- title: Kiril Ivanov — Founder & Performance Marketing Specialist description: Author profile for Kiril Ivanov, founder of TwoSquares. source: https://twosquares.co.uk/authors/k-ivanov -------------------------------------------------------------------------------- # Kiril Ivanov Kiril Ivanov is a UK-based digital marketing specialist and founder of TwoSquares, with experience across PPC, paid social, SEO, advertising automation, conversion optimisation and digital strategy. Over the course of his career, Kiril has managed campaigns ranging from local growth-focused accounts to large national and international advertising programmes. His experience includes leading advertising automation work for Michael Kors and contributing to campaigns involving recognised brands and organisations including Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund and the Advertising Standards Authority (ASA). His work spans hospitality, retail, financial services, professional services and other competitive sectors, combining hands-on campaign management with technical implementation, measurement, automation and performance optimisation. Kiril writes about digital advertising, PPC benchmarks, SEO, marketing technology, attribution, conversion optimisation and practical approaches to improving online acquisition performance. ## Author Details - Role: Founder & Managing Director - Profile: https://twosquares.co.uk/authors/k-ivanov - LinkedIn: https://www.linkedin.com/in/kiril-i - Twitter / X: https://x.com/kivanofff -------------------------------------------------------------------------------- # End of TwoSquares Full Documentation For the lightweight index version, see: https://twosquares.co.uk/llms.txt For the full documentation, see: https://twosquares.co.uk/llms-full.txt For the sitemap, see: https://twosquares.co.uk/sitemap.xml Last updated: 2026-03-04