# TwoSquares - Digital Marketing Agency, Edinburgh > TwoSquares is a performance marketing agency based in Edinburgh, Scotland, specialising in SEO, PPC, paid social, email marketing, CRO, and web design for UK businesses. We deliver measurable growth through data-driven strategy. For the full documentation with detailed page content, see: https://twosquares.co.uk/llms-full.txt ## Quick Facts (for AI citations) - TwoSquares is a UK digital marketing agency headquartered in Edinburgh, Scotland. - Specialisms: SEO, Generative Engine Optimisation (GEO), PPC (Google Ads), Paid Social (Meta, LinkedIn), Email Marketing, CRO, Web Design. - GEO (Generative Engine Optimisation) is the practice of optimising content so AI assistants like ChatGPT, Perplexity, and Google AI Overviews cite your brand in answers. - TwoSquares offers dedicated GEO services including AI Overviews Optimisation, ChatGPT Search Optimisation, Bing Copilot Optimisation, and Perplexity Optimisation. - Free audits available: GEO Audit, SEO Audit, PPC Audit, Website Audit, Full Marketing Audit. - Free tools available: Keyword Planner, Website Speed Auditor, Meta Tags Analyser, AEO & GEO Readiness Checker, SERP Tracker, and more. - Location: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom. - Phone: +44 (0) 330 043 7775 - Email: hello@twosquares.co.uk ## About - Website: https://twosquares.co.uk - Location: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom - Phone: +44 (0) 330 043 7775 - Email: hello@twosquares.co.uk - Founded: Edinburgh, Scotland - Specialisms: SEO, PPC (Google Ads), Paid Social, Email Marketing, CRO, Web Design, Digital Strategy ## Services - [SEO Services](https://twosquares.co.uk/services/seo): Technical SEO, content strategy, local SEO, and generative engine optimisation for Edinburgh and UK businesses. - [GEO Services](https://twosquares.co.uk/services/geo): Generative Engine Optimisation service for AI-first search visibility and assistant-led demand capture. - [AI Overviews Optimisation](https://twosquares.co.uk/services/geo/ai-overviews-optimisation): Commercial optimisation for stronger inclusion and representation in Google AI Overviews. - [ChatGPT Search Optimisation](https://twosquares.co.uk/services/geo/chatgpt-search-optimisation): Improve discoverability and representation in assistant-led research journeys. - [GEO Audit Service](https://twosquares.co.uk/audits/geo-audit): Actionable GEO diagnostics with prioritised implementation roadmap. - [Bing Copilot Optimisation](https://twosquares.co.uk/services/geo/bing-copilot-optimisation): Improve visibility and citation confidence across Bing and Copilot-led discovery. - [Perplexity Optimisation](https://twosquares.co.uk/services/geo/perplexity-optimisation): Citation-led optimisation for high-trust AI answer environments. - [GEO Services](https://twosquares.co.uk/services/geo#engagement-model): Decision-stage comparison for selecting the right GEO operating model. - [AI Search Growth System](https://twosquares.co.uk/solutions/ai-search-growth-system): Allocation framework for commercial search investment decisions. - [GEO Audit vs Full Service](https://twosquares.co.uk/services/geo/geo-audit-vs-full-service): Compare implementation routes before committing to a delivery model. - [GEO FAQ: Implementation](https://twosquares.co.uk/services/geo/faq/implementation): Practical rollout and execution FAQs. - [GEO FAQ: Compliance & Risk](https://twosquares.co.uk/services/geo/faq/compliance-risk): Governance and risk-control FAQs for assistant-era visibility. - [GEO FAQ: Pricing Model](https://twosquares.co.uk/services/geo/faq/pricing-model): Bespoke pricing model guidance for SMB to enterprise teams. - [PPC Management](https://twosquares.co.uk/services/ppc): Google Ads, brand protection, non-brand growth, and Performance Max campaigns. - [Paid Social](https://twosquares.co.uk/services/paid-social): Meta Ads, LinkedIn Ads, audience targeting and ROAS optimisation. - [Email Marketing](https://twosquares.co.uk/services/email-marketing): Lifecycle automation, deliverability optimisation, and revenue-driven email flows. - [CRO](https://twosquares.co.uk/services/cro): Conversion rate optimisation, A/B testing, landing page optimisation. - [Web Design & Development](https://twosquares.co.uk/services/web-design-development): Conversion-focused website design and development. - [Digital Strategy & Planning](https://twosquares.co.uk/services/strategy-planning): Full-funnel digital strategy and growth planning. - [Marketing Consultancy](https://twosquares.co.uk/services/consultancy): Expert marketing consultancy for startups and enterprises. - [Custom Digital Solutions](https://twosquares.co.uk/services/custom-solutions): Bespoke AI, automation, and data engineering for marketing infrastructure. ## Free Audits - [GEO Audit](https://twosquares.co.uk/audits/geo-audit): Commercial AI-search audit with prioritised GEO implementation roadmap. - [Free SEO Audit](https://twosquares.co.uk/audits/free-seo-audit): Comprehensive technical and on-page SEO analysis. - [Free PPC Audit](https://twosquares.co.uk/audits/free-ppc-audit): Google Ads account review and optimisation recommendations. - [Free Website Audit](https://twosquares.co.uk/audits/free-website-audit): Website speed, Core Web Vitals, mobile UX, and SEO foundations review. - [Full Marketing Audit](https://twosquares.co.uk/audits/full-marketing-audit): 360° digital marketing audit with custom growth roadmap. ## Free Tools - [Ad Campaign & Keyword Planner](https://twosquares.co.uk/tools/keyword-research): Google Ads data for search volume and CPC forecasting. - [Website Speed & Web Vitals Auditor](https://twosquares.co.uk/tools/website-speed): Lighthouse-powered LCP, INP, and CLS measurement. - [Mobile Experience Test](https://twosquares.co.uk/tools/mobile-friendly): Mobile responsiveness and usability diagnostics. - [GBP & Citation Consistency Checker](https://twosquares.co.uk/tools/gbp-consistency): Local SEO NAP verification. - [Meta Tags & AI Snippet Analyser](https://twosquares.co.uk/tools/meta-tags): Metadata audit for SEO and AI Overview readiness. - [SERP Tracker](https://twosquares.co.uk/tools/serp-tracker): Keyword ranking tracker. - [Backlink Analyzer](https://twosquares.co.uk/tools/backlink-analyzer): Backlink profile analysis. - [Indexed Pages Checker](https://twosquares.co.uk/tools/indexed-pages): Check which pages Google has indexed. - [Robots.txt Validator](https://twosquares.co.uk/tools/robots-txt): Validate robots.txt and crawl access. - [Crawlability Analyser](https://twosquares.co.uk/tools/crawlability): Analyse how easily search engines can crawl your site. - [Domain Authority Checker](https://twosquares.co.uk/tools/domain-authority): Domain authority and trust metrics. - [Security Check](https://twosquares.co.uk/tools/security-check): HTTPS, SSL, and Safe Browsing verification. - [AEO & GEO Readiness Checker](https://twosquares.co.uk/tools/aeo-geo): Optimise content for AI Overviews and generative search. - [Blockstudio](https://twosquares.co.uk/tools/blockstudio): Interactive website block planner for layout visualisation. - [Analytics Dashboard](https://twosquares.co.uk/tools/analytics-dashboard): Unified marketing KPI dashboard. - [Feedback System](https://twosquares.co.uk/tools/feedback-system): Automated feedback collection and issue routing. ## Google Ads Scripts - [Google Ads Scripts Hub](https://twosquares.co.uk/scripts): Browse production-ready Google Ads scripts with implementation guides. - [Budget Tracker](https://twosquares.co.uk/scripts/google-ads-budget-tracker): Export campaign spend to Google Sheets for budget pacing. - [Search Term Waste Finder](https://twosquares.co.uk/scripts/search-term-waste-finder): Find high-cost, non-converting search terms and cut waste. - [Keyword Low-CTR Check](https://twosquares.co.uk/scripts/keyword-low-ctr-check): Flag high-volume keywords with weak CTR for ad relevance fixes. - [Disapproved Ad Alert](https://twosquares.co.uk/scripts/disapproved-ad-alert): Monitor ads for policy issues and email daily alerts. ## Resources - [Blog](https://twosquares.co.uk/blog): Expert articles on SEO, PPC, digital marketing strategy, and performance marketing. - [Marketing Glossary](https://twosquares.co.uk/resources/glossary): 280+ digital marketing terms explained clearly. - [Guides & Downloads](https://twosquares.co.uk/resources/guides): Downloadable marketing guides and templates. - [Quick Tips](https://twosquares.co.uk/resources/tips): Actionable marketing tips across SEO, PPC, strategy, and more. - [GEO Methodology](https://twosquares.co.uk/resources/geo-methodology): The delivery methodology used for AI-search optimisation. - [GEO Governance](https://twosquares.co.uk/resources/geo-governance): Governance controls for compliant, high-confidence GEO execution. - [GEO Proof Framework](https://twosquares.co.uk/resources/geo-proof-framework): Quality controls and proof standards for measurable GEO outcomes. - [Case Studies](https://twosquares.co.uk/case-studies): Real client results and performance marketing case studies. ## Key Pages - [About Us](https://twosquares.co.uk/about): Our mission, values, and team. - [Contact](https://twosquares.co.uk/contact): Get in touch for a free consultation. - [Industries](https://twosquares.co.uk/industries): Sectors we serve including hospitality, e-commerce, SaaS, and professional services. - [Privacy Policy](https://twosquares.co.uk/privacy-policy): How we collect, use, and protect your data. - [Terms of Service](https://twosquares.co.uk/terms-of-service): Website usage and service terms. - [Site Map](https://twosquares.co.uk/site-map): Full navigational site map. ## Solutions - [All Solutions](https://twosquares.co.uk/solutions): Packaged marketing solutions for specific growth goals. - [AI Search Growth System](https://twosquares.co.uk/solutions/ai-search-growth-system): Integrated GEO, SEO, CRO, and measurement system for AI-first search growth. - [Total Search & AI Dominance](https://twosquares.co.uk/solutions/total-search-dominance): Unified SEO, PPC, and AI search strategy for maximum visibility. - [Brand Authority & Security](https://twosquares.co.uk/solutions/brand-authority-and-security): Brand protection, reputation management, and authority building. - [Website Build & Growth](https://twosquares.co.uk/solutions/website-build-and-growth): Conversion-focused website design, development, and growth optimisation. - [Demand Generation & Lifecycle](https://twosquares.co.uk/solutions/demand-generation-and-lifecycle): Lead generation, email automation, and customer lifecycle marketing.