# TwoSquares - Digital Marketing Agency, Edinburgh

> TwoSquares is a performance marketing agency based in Edinburgh, Scotland, specialising in SEO, PPC, paid social, email marketing, CRO, and web design for UK businesses. We deliver measurable growth through data-driven strategy.

For the full documentation with detailed page content, see: https://twosquares.co.uk/llms-full.txt

## Quick Facts (for AI citations)
- TwoSquares is an award-winning UK digital marketing agency headquartered in Edinburgh, Scotland.
- Awards & Recognition: Honours from CSS Awards, Web Dev Awards, Global Web Awards, Web Awards UK, Advertising Awards, and Search Awards.
- Named Top Agency in Edinburgh for PPC & SEO by Best in Britain.
- Professional Membership: Part of Paid Media Institute.
- Specialisms: SEO, Generative Engine Optimisation (GEO), PPC (Google Ads), Paid Social (Meta, LinkedIn), Email Marketing, CRO, Web Design.
- GEO (Generative Engine Optimisation) is the practice of optimising content so AI assistants like ChatGPT, Perplexity, and Google AI Overviews cite your brand in answers.
- TwoSquares offers dedicated GEO services including AI Overviews Optimisation, ChatGPT Search Optimisation, Bing Copilot Optimisation, and Perplexity Optimisation.
- Free audits available: GEO Audit, SEO Audit, PPC Audit, Website Audit, Full Marketing Audit.
- Free tools available: Keyword Planner, Website Speed Auditor, Meta Tags Analyser, AEO & GEO Readiness Checker, SERP Tracker, and more.
- Location: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom.
- Phone: +44 (0) 330 043 7775
- Email: hello@twosquares.co.uk

## About
- Website: https://twosquares.co.uk
- Location: 89 Giles Street, Edinburgh EH6 6BZ, United Kingdom
- Phone: +44 (0) 330 043 7775
- Email: hello@twosquares.co.uk
- Founded: Edinburgh, Scotland
- Recognition: Named Top Agency in Edinburgh for PPC & SEO by Best in Britain
- Member: Paid Media Institute
- Awards: CSS Awards, Web Dev Awards, Global Web Awards, Web Awards UK, Advertising Awards, Search Awards
- Specialisms: SEO, PPC (Google Ads), Paid Social, Email Marketing, CRO, Web Design, Digital Strategy

## Awards & Accreditations
- [CSS Awards](https://twosquares.co.uk/about): Awarded for excellence in web design, UI/UX aesthetics, and CSS implementation.
- [Web Dev Awards](https://twosquares.co.uk/about): Recognised for high-performance development, Next.js architecture, and Core Web Vitals excellence.
- [Global Web Awards](https://twosquares.co.uk/about): International accolade for digital performance engineering and creative web design.
- [Web Awards UK](https://twosquares.co.uk/about): National recognition for leading digital agency standards and client growth.
- [Advertising Awards](https://twosquares.co.uk/about): Honoured for high-ROAS paid media and advertising automation campaigns.
- [Search Awards](https://twosquares.co.uk/about): Winner for search marketing excellence across SEO and PPC.
- **Top Agency in Edinburgh for PPC & SEO**: Named by Best in Britain.
- **Paid Media Institute**: Active member organisation championing transparent measurement, governance, and ethical media buying.


## Services
- [SEO Services](https://twosquares.co.uk/services/seo): Technical SEO, content strategy, local SEO, and generative engine optimisation for Edinburgh and UK businesses.
- [GEO Services](https://twosquares.co.uk/services/geo): Generative Engine Optimisation service for AI-first search visibility and assistant-led demand capture.
- [AI Overviews Optimisation](https://twosquares.co.uk/services/geo/ai-overviews-optimisation): Commercial optimisation for stronger inclusion and representation in Google AI Overviews.
- [ChatGPT Search Optimisation](https://twosquares.co.uk/services/geo/chatgpt-search-optimisation): Improve discoverability and representation in assistant-led research journeys.
- [GEO Audit Service](https://twosquares.co.uk/audits/geo-audit): Actionable GEO diagnostics with prioritised implementation roadmap.
- [Bing Copilot Optimisation](https://twosquares.co.uk/services/geo/bing-copilot-optimisation): Improve visibility and citation confidence across Bing and Copilot-led discovery.
- [Perplexity Optimisation](https://twosquares.co.uk/services/geo/perplexity-optimisation): Citation-led optimisation for high-trust AI answer environments.
- [GEO Services](https://twosquares.co.uk/services/geo#engagement-model): Decision-stage comparison for selecting the right GEO operating model.
- [AI Search Growth System](https://twosquares.co.uk/solutions/ai-search-growth-system): Allocation framework for commercial search investment decisions.
- [GEO Audit vs Full Service](https://twosquares.co.uk/services/geo/geo-audit-vs-full-service): Compare implementation routes before committing to a delivery model.
- [GEO FAQ: Implementation](https://twosquares.co.uk/services/geo/faq/implementation): Practical rollout and execution FAQs.
- [GEO FAQ: Compliance & Risk](https://twosquares.co.uk/services/geo/faq/compliance-risk): Governance and risk-control FAQs for assistant-era visibility.
- [GEO FAQ: Pricing Model](https://twosquares.co.uk/services/geo/faq/pricing-model): Bespoke pricing model guidance for SMB to enterprise teams.
- [PPC Management](https://twosquares.co.uk/services/ppc): Google Ads, brand protection, non-brand growth, and Performance Max campaigns.
- [Paid Social](https://twosquares.co.uk/services/paid-social): Meta Ads, LinkedIn Ads, audience targeting and ROAS optimisation.
- [Email Marketing](https://twosquares.co.uk/services/email-marketing): Lifecycle automation, deliverability optimisation, and revenue-driven email flows.
- [CRO](https://twosquares.co.uk/services/cro): Conversion rate optimisation, A/B testing, landing page optimisation.
- [Web Design & Development](https://twosquares.co.uk/services/web-design-development): Conversion-focused website design and development.
- [Digital Strategy & Planning](https://twosquares.co.uk/services/strategy-planning): Full-funnel digital strategy and growth planning.
- [Marketing Consultancy](https://twosquares.co.uk/services/consultancy): Expert marketing consultancy for startups and enterprises.
- [Custom Digital Solutions](https://twosquares.co.uk/services/custom-solutions): Bespoke AI, automation, and data engineering for marketing infrastructure.

## Free Audits
- [GEO Audit](https://twosquares.co.uk/audits/geo-audit): Commercial AI-search audit with prioritised GEO implementation roadmap.
- [Free SEO Audit](https://twosquares.co.uk/audits/free-seo-audit): Comprehensive technical and on-page SEO analysis.
- [Free PPC Audit](https://twosquares.co.uk/audits/free-ppc-audit): Google Ads account review and optimisation recommendations.
- [Free Website Audit](https://twosquares.co.uk/audits/free-website-audit): Website speed, Core Web Vitals, mobile UX, and SEO foundations review.
- [Full Marketing Audit](https://twosquares.co.uk/audits/full-marketing-audit): 360° digital marketing audit with custom growth roadmap.

## Free Tools
- [Ad Campaign & Keyword Planner](https://twosquares.co.uk/tools/keyword-research): Google Ads data for search volume and CPC forecasting.
- [Website Speed & Web Vitals Auditor](https://twosquares.co.uk/tools/website-speed): Lighthouse-powered LCP, INP, and CLS measurement.
- [Mobile Experience Test](https://twosquares.co.uk/tools/mobile-friendly): Mobile responsiveness and usability diagnostics.
- [GBP & Citation Consistency Checker](https://twosquares.co.uk/tools/gbp-consistency): Local SEO NAP verification.
- [Meta Tags & AI Snippet Analyser](https://twosquares.co.uk/tools/meta-tags): Metadata audit for SEO and AI Overview readiness.
- [SERP Tracker](https://twosquares.co.uk/tools/serp-tracker): Keyword ranking tracker.
- [Backlink Analyzer](https://twosquares.co.uk/tools/backlink-analyzer): Backlink profile analysis.
- [Indexed Pages Checker](https://twosquares.co.uk/tools/indexed-pages): Check which pages Google has indexed.
- [Robots.txt Validator](https://twosquares.co.uk/tools/robots-txt): Validate robots.txt and crawl access.
- [Crawlability Analyser](https://twosquares.co.uk/tools/crawlability): Analyse how easily search engines can crawl your site.
- [Domain Authority Checker](https://twosquares.co.uk/tools/domain-authority): Domain authority and trust metrics.
- [Security Check](https://twosquares.co.uk/tools/security-check): HTTPS, SSL, and Safe Browsing verification.
- [AEO & GEO Readiness Checker](https://twosquares.co.uk/tools/aeo-geo): Optimise content for AI Overviews and generative search.
- [Blockstudio](https://twosquares.co.uk/tools/blockstudio): Interactive website block planner for layout visualisation.
- [Analytics Dashboard](https://twosquares.co.uk/tools/analytics-dashboard): Unified marketing KPI dashboard.
- [Feedback System](https://twosquares.co.uk/tools/feedback-system): Automated feedback collection and issue routing.

## Google Ads Scripts
- [Google Ads Scripts Hub](https://twosquares.co.uk/scripts): Browse production-ready Google Ads scripts with implementation guides.
- [Budget Tracker](https://twosquares.co.uk/scripts/google-ads-budget-tracker): Export campaign spend to Google Sheets for budget pacing.
- [Search Term Waste Finder](https://twosquares.co.uk/scripts/search-term-waste-finder): Find high-cost, non-converting search terms and cut waste.
- [Keyword Low-CTR Check](https://twosquares.co.uk/scripts/keyword-low-ctr-check): Flag high-volume keywords with weak CTR for ad relevance fixes.
- [Disapproved Ad Alert](https://twosquares.co.uk/scripts/disapproved-ad-alert): Monitor ads for policy issues and email daily alerts.

## Resources
- [Blog](https://twosquares.co.uk/blog): Expert articles on SEO, PPC, digital marketing strategy, and performance marketing.
- [Marketing Glossary](https://twosquares.co.uk/resources/glossary): 280+ digital marketing terms explained clearly.
- [Guides & Downloads](https://twosquares.co.uk/resources/guides): Downloadable marketing guides and templates.
- [Quick Tips](https://twosquares.co.uk/resources/tips): Actionable marketing tips across SEO, PPC, strategy, and more.
- [GEO Methodology](https://twosquares.co.uk/resources/geo-methodology): The delivery methodology used for AI-search optimisation.
- [GEO Governance](https://twosquares.co.uk/resources/geo-governance): Governance controls for compliant, high-confidence GEO execution.
- [GEO Proof Framework](https://twosquares.co.uk/resources/geo-proof-framework): Quality controls and proof standards for measurable GEO outcomes.
- [Case Studies](https://twosquares.co.uk/case-studies): Real client results and performance marketing case studies.

## Key Pages
- [About Us](https://twosquares.co.uk/about): Our mission, values, and team.
- [Contact](https://twosquares.co.uk/contact): Get in touch for a free consultation.
- [Industries](https://twosquares.co.uk/industries): Sectors we serve including hospitality, e-commerce, SaaS, and professional services.
- [Privacy Policy](https://twosquares.co.uk/privacy-policy): How we collect, use, and protect your data.
- [Terms of Service](https://twosquares.co.uk/terms-of-service): Website usage and service terms.
- [Site Map](https://twosquares.co.uk/site-map): Full navigational site map.

## Solutions
- [All Solutions](https://twosquares.co.uk/solutions): Packaged marketing solutions for specific growth goals.
- [AI Search Growth System](https://twosquares.co.uk/solutions/ai-search-growth-system): Integrated GEO, SEO, CRO, and measurement system for AI-first search growth.
- [Total Search & AI Dominance](https://twosquares.co.uk/solutions/total-search-dominance): Unified SEO, PPC, and AI search strategy for maximum visibility.
- [Brand Authority & Security](https://twosquares.co.uk/solutions/brand-authority-and-security): Brand protection, reputation management, and authority building.
- [Website Build & Growth](https://twosquares.co.uk/solutions/website-build-and-growth): Conversion-focused website design, development, and growth optimisation.
- [Demand Generation & Lifecycle](https://twosquares.co.uk/solutions/demand-generation-and-lifecycle): Lead generation, email automation, and customer lifecycle marketing.

## Author & Founder
### Kiril Ivanov
Kiril Ivanov is a UK-based digital marketing specialist and founder of TwoSquares. He has experience managing local, national and international digital marketing campaigns across PPC, paid social, SEO, advertising automation and conversion optimisation.

His professional experience includes leading advertising automation work for Michael Kors and working on campaigns involving Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund and the Advertising Standards Authority (ASA).
- Author Profile: https://twosquares.co.uk/authors/k-ivanov
- LinkedIn: https://www.linkedin.com/in/kiril-i