Keyword Match Type Efficiency Watchlist
Breaks keyword performance by match type to spotlight costly low-efficiency segments for structure cleanup.
Script code
Helpful for accounts where broad and phrase growth starts to outpace conversion quality.
Preview is public. Unlock full code with name and email.
/**
* ==========================================================
* Keyword Match Type Efficiency Watchlist
* ==========================================================
* Description: Flags costly low-conversion keyword segments
* by match type.
*
* Copyright (c) 2026 TwoSquares. All Rights Reserved.
* Developed by Kiril Ivanov
*/
function main() {
var SPREADSHEET_URL = "";
var SHEET_NAME = "Match Type Watchlist";
var LOOKBACK_DAYS = 30;
// ... preview shortened
}За този script
Keyword Match Type Efficiency Watchlist aggregates keyword performance by campaign/ad group/match type and flags segments with weak efficiency signals. It helps teams decide where broad/phrase controls need tightening.
The script applies conversion and spend thresholds and calculates CTR/CVR/CPA context, producing a clean action list for match-type and negative strategy refinement.
Output supports your resilient sheet standard: blank URL auto-creates a spreadsheet; provided URL writes to existing spreadsheet and creates tab when missing.
Implementation notes
- Set LOOKBACK_DAYS, MIN_CLICKS, and MIN_COST for your account size.
- Run once manually to check signal quality by match type.
- Prioritize high-cost low-conversion rows for keyword structuring.
- Schedule weekly during scaling periods.
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Keyword Match Type Efficiency Watchlist FAQs
Чести setup, usage и troubleshooting въпроси за този script.