Device Waste Watchlist
Flags device segments (mobile/desktop/tablet) with meaningful spend and weak conversion return for schedule/bid optimization.
Script code
Quickly shows where device-level spend is underperforming so teams can adjust bid modifiers and landing page priorities.
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/**
* ==========================================================
* Device Waste Watchlist
* ==========================================================
* Description: Flags costly low-converting device segments
* for optimization review.
*
* Copyright (c) 2026 TwoSquares. All Rights Reserved.
* Developed by Kiril Ivanov
*/
function main() {
var SPREADSHEET_URL = "";
var SHEET_NAME = "Device Waste";
var LOOKBACK_DAYS = 30;
// ... preview shortened
}За този script
Device Waste Watchlist breaks campaign performance by device and highlights costly segments that are not converting well. It is useful for accounts where mobile and desktop behavior differs significantly.
The script applies practical click/cost/conversion thresholds and outputs a ranked watchlist. This helps prioritize bid adjustments, device-specific UX fixes, and campaign segmentation decisions.
Spreadsheet output follows your standard: blank URL auto-creates a sheet; provided URL writes to that file and creates missing tab.
Implementation notes
- Set LOOKBACK_DAYS, MIN_CLICKS, MIN_COST, and MAX_CONVERSIONS.
- Run once manually to tune thresholds for account scale.
- Review top rows and apply bid modifiers or campaign splits.
- Schedule weekly to maintain device-level efficiency.
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Device Waste Watchlist FAQs
Чести setup, usage и troubleshooting въпроси за този script.