Negative Keyword Conflict Checker
Flags potential conflicts where converting search terms may be blocked or constrained by existing negative keywords.
Script code
Useful QA script to catch negative-keyword rules that can suppress valuable traffic.
Preview is public. Unlock full code with name and email.
/**
* ==========================================================
* Negative Keyword Conflict Checker
* ==========================================================
* Description: Compares converting search terms against
* negatives to find potential blocking conflicts.
*
* Copyright (c) 2026 TwoSquares. All Rights Reserved.
* Developed by Kiril Ivanov
*/
function main() {
var SPREADSHEET_URL = "";
var SHEET_NAME = "Negative Conflicts";
var LOOKBACK_DAYS = 60;
// ... preview shortened
}За този script
Negative Keyword Conflict Checker compares converting search terms against account, campaign, and ad group negative keywords to find potential blocking conflicts. It helps prevent accidental suppression of valuable intent.
The script is deliberately conservative and outputs review candidates, not automatic changes. That keeps control with your PPC team while still surfacing high-risk conflicts quickly.
Output can be written to Google Sheets. If spreadsheet URL is blank, it auto-creates a new spreadsheet; if provided, it writes to that file and creates tab when missing.
Implementation notes
- Set LOOKBACK_DAYS and MIN_CONVERSIONS to control how strict the converting-term set should be.
- Leave SPREADSHEET_URL blank for auto-create or provide an existing URL.
- Run manually and review flagged rows before removing negatives.
- Schedule monthly (or after major negative-list updates) as a QA check.
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Negative Keyword Conflict Checker FAQs
Чести setup, usage и troubleshooting въпроси за този script.