Will this automatically add negative keywords?

No. It is intentionally review-first, so your team can apply context and avoid blocking valuable exploratory terms.

Can this send a recurring summary to the team?

Yes. Set SEND_EMAIL_ALERTS to true and configure ALERT_EMAIL. The script can send a top-rows digest after each run.

What threshold values should I start with?

Start conservative with higher click and cost thresholds, then relax gradually once output quality is validated for your account.

Should every flagged term become a negative?

Not always. Check intent, match type, and campaign objective first. Some high-funnel or discovery terms may be strategically acceptable.

Обратно към scripts

Search Term Waste Finder

Finds high-cost, non-converting search terms, prioritizes them by wasted spend, and can send an optimization digest by email.

negativessearch-termscost-control

Script code

Use this as weekly or daily search-term hygiene to cut waste fast and build a focused negative-keyword review queue.

Preview is public. Unlock full code with name and email.

/**
 * ==========================================================
 * Search Term Waste Finder
 * ==========================================================
 * Description: Finds expensive search terms with no
 * conversions so you can review negative keyword candidates.
 *
 * Copyright (c) 2026 TwoSquares. All Rights Reserved.
 * Developed by Kiril Ivanov
 */
function main() {
  var LOOKBACK_DAYS = 30;
  var MIN_IMPRESSIONS = 100;
  var MIN_CLICKS = 20;
  var MIN_COST = 25;
  var MAX_CONVERSIONS = 0;
  var MAX_ROWS_IN_EMAIL = 75;
  var SEND_EMAIL_ALERTS = false;
  var ALERT_EMAIL = "[email protected]";
  // ... preview shortened
}

За този script

Search Term Waste Finder is a production-ready Google Ads Script for identifying search terms that spend meaningful budget without generating conversions. It is built for accounts where query drift and broad traffic can quietly reduce efficiency.

The script applies operational thresholds for impressions, clicks, and spend, then ranks findings by wasted cost so teams can act in priority order. This turns noisy query exports into a focused optimization list.

For recurring workflows, the script can send an email digest containing top waste terms after each run. Combined with weekly negative-keyword reviews, this helps keep accounts tighter, cleaner, and more cost-efficient over time.

Implementation notes

Configure LOOKBACK_DAYS, MIN_IMPRESSIONS, MIN_CLICKS, and MIN_COST for account scale.
Run manually once and inspect the ranked output for relevance and intent.
Optionally enable SEND_EMAIL_ALERTS and set ALERT_EMAIL for automated reporting.
Convert qualified rows into ad group or campaign-level negatives after human review.
Track trend lines over time: total wasted cost flagged, count of recurring terms, and post-fix CPA/CVR movement.

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