Does this follow every redirect hop perfectly?

It provides a practical approximation using fetch behavior and repeated checks. Use it as an optimization shortlist.

Will it create output sheet automatically?

Yes. Leave SPREADSHEET_URL blank and it auto-creates a spreadsheet.

Redirect Chain Depth Audit

Checks enabled final URLs for redirect chain depth and flags long chains likely to hurt speed and conversion performance.

urlstechnical-qaspeed

Script code

Easy technical QA script for catching slow or risky redirect paths in paid traffic destinations.

Preview is public. Unlock full code with name and email.

/**
 * ==========================================================
 * Redirect Chain Depth Audit
 * ==========================================================
 * Description: Audits redirect depth for active destination
 * URLs and flags long chains.
 *
 * Copyright (c) 2026 TwoSquares. All Rights Reserved.
 * Developed by Kiril Ivanov
 */
function main() {
  var SPREADSHEET_URL = "";
  var SHEET_NAME = "Redirect Depth Audit";
  var MAX_ALLOWED_REDIRECTS = 2;
  // ... preview shortened
}

За този script

Redirect Chain Depth Audit evaluates destination URLs used by active ads and keywords, then estimates redirect depth to flag potentially inefficient chains.

Long redirect chains can reduce page speed, create tracking fragility, and hurt conversion rate. This script helps surface those risks quickly.

Output follows your standard sheet behavior: blank URL auto-creates spreadsheet, provided URL writes to existing sheet and creates missing tab.

Implementation notes

Set MAX_ALLOWED_REDIRECTS and MAX_URLS_TO_CHECK for workload control.
Run manually and review rows with highest redirect depth first.
Coordinate with dev team to simplify chains at source.
Schedule monthly or after major site migrations.

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