About TwoSquares
We're a performance marketing agency based in Edinburgh, focused on SEO, Google Ads, paid social and CRO for UK businesses.
We're a performance marketing agency based in Edinburgh, focused on SEO, Google Ads, paid social and CRO for UK businesses.
As a performance-first digital marketing agency, TwoSquares operates as the strategy and execution layer behind modern growth teams - combining data, media, and technical expertise to turn digital activity into commercial outcomes.
We believe the future of digital marketing belongs to people who understand how systems work, not just how tools are used.
This mindset directly benefits our clients. Teams that understand why something works build better, more resilient marketing systems - and that’s what drives long-term results.
At TwoSquares, we’re building the next generation of digital professionals by:
We are a team of performance marketers, strategists, and technical specialists focused on measurable growth.
TwoSquares was founded on a simple principle: marketing should be accountable to business outcomes. That means no vanity metrics, no disconnected tactics, and no short-term thinking.
We work as an extension of in-house teams, partnering closely with clients to align marketing activity with commercial goals.
We define the system: goals, channels, budgets, and a roadmap tied to commercial outcomes.
Full-funnel paid search built to scale profitably with clean tracking and strong creative.
Technical, content, and authority work that compounds into sustainable, high-intent demand.
We turn traffic into revenue with iterative testing, UX improvements, and message clarity.
Speed, indexation, and foundations that remove friction for users and search engines.
Accurate measurement so marketing is accountable to leads, sales, and margin.
Fast, conversion-led websites that support acquisition and organic growth from day one.
Data-driven social campaigns that drive awareness, engagement, and conversions at scale.
Every service is designed to work together - from first click to long-term organic growth.
We find what is holding your marketing back, build the right plan, launch the work properly and keep improving until your business becomes easier to choose.
We review your website, traffic, competitors and tracking to see where customers are dropping off and where growth is being missed.
We turn the audit into a practical roadmap with clear priorities across SEO, ads, content, website improvements and conversion.
We make the improvements, fix technical issues, create content and launch campaigns that move the business forward.
We monitor performance, test changes and keep refining the work so your marketing becomes clearer, stronger and more effective over time.
Find the gaps
We review your website, traffic, competitors and tracking to see where customers are dropping off and where growth is being missed.
We don't aim to be the loudest agency.
We aim to be the most effective one.
We don’t sell shortcuts, growth hacks, or generic packages.
TwoSquares is built around durable performance - clean data, fast websites, efficient acquisition, and continuous optimisation. The result is marketing that becomes more effective the longer it runs.
We've helped hundreds of hotels across major brands optimize their digital presence.
Focus on Results
Years Experience
SEO Guides Published
Dedicated Support