Stop guessing why your ROAS is stagnant. Get a professional breakdown of your campaign structure, tracking accuracy, and wasted spend-delivered with a 1-on-1 video call overview.
We go beyond surface-level metrics to find the structural issues capping your ROI.
We identify "silent" budget leaks, from irrelevant search terms to inefficient bidding strategies that drain your daily budget.
A deep dive into your GTM and GA4 data. We ensure your tracking is pixel-perfect so your scaling decisions are based on facts.
We review your audience segments and creative performance to ensure your message is reaching the right users at the right cost.
Comprehensive analysis across Google Ads (Search, PMax, Shopping) and Meta (Facebook/Instagram) to spot cross-channel opportunities.
Automated graders miss nuance. We manually dive into your search terms and bidding strategies to find context-specific opportunities that software can't see.
We don't care about "Impressions" or "Vanity Metrics." Our audit focuses solely on reducing wasted ad spend and increasing your actual net profit.
Stop the waste. Start scaling.
Get your free audit.
From growth-focused startups to established brands, we optimise budgets of all sizes across the UK, EU, and US. Our audits benchmark your performance against global industry leaders, not just your local competitors.
Trusted by teams that care about outcomes
Unlike automated "click-and-export" tools, our Edinburgh-based team manually reviews your accounts to spot the nuances in bidding and competition that software misses.
We don't just send a PDF and disappear. We offer a live 1:1 strategy session to walk you through the findings and answer your specific business questions in real-time.
In 2026, automation is key. We audit your use of Smart Bidding and AI-driven campaigns to ensure they are working for you, not against you.
We look at your paid media through the lens of pure conversion. Our focus is on how your spend, targeting, and tracking directly impact your bottom line and ROAS.
Submit your details and primary goals. We’ll provide secure instructions to grant "Read-Only" access to your Google or Meta ad accounts.
A TwoSquares strategist conducts a manual review of your account structure, keyword intent, and tracking data to identify performance blockers.
We meet via a live video call to present our findings. You’ll receive the full report and a prioritised roadmap of the top 3 high-impact changes needed to drive ROI.
Professionals who need a data-backed third-party review to justify budget reallocations or validate their existing channel strategy.
Leaders who feel their ad spend isn't "working" and need an expert eye to find where the leaks in the conversion funnel are.
Companies where every pound of ad spend must be trackable and where scaling efficiency is a non-negotiable requirement.
Teams moving away from generic broad-match targeting towards high-intent, high-efficiency performance marketing.
