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GEO Case Studies

Real GEO and AI search visibility results from UK businesses. See how we’ve helped businesses improve AI search presence, citation readiness, content clarity and qualified discovery.

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B2B service business AI chat traffic and GEO growth case study

B2B Service Business

AI Chat Traffic and GEO Growth

GEOSEO

United Kingdom

B2B GEO Strategy - AI Citation Growth

B2B Tech Company

AI Citation Growth and GEO Strategy

GEOSEO

United Kingdom

View all case studies

Related Services

GEO works best when the rest of your search and conversion journey supports it. Many clients combine GEO with SEO, PPC, CRO or strategy support so AI visibility connects to real pages, stronger trust signals and better enquiry journeys.

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Build the technical, content and authority foundations that support both Google and AI search.

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Reach people who are ready to enquire, book or buy through paid search.

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CRO

Turn more of your traffic into enquiries and customers.

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Strategy & Planning

Align SEO, paid media, content and website performance around commercial goals.

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TWOSQUARES

Home/Services/GEO
GEO Services for AI Search

Make your business easier for AI tools to recommend.

We help UK businesses improve how they appear across Google AI Overviews, ChatGPT, Perplexity, Gemini and other AI-powered search tools. We focus on making your services, expertise, locations and trust signals clear so AI systems and real customers can understand and choose you more easily.

AI OverviewsChatGPT VisibilityEntity StrategyGEO AuditsAI Search ReadinessUK-wide Delivery
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Start with a Free GEO Audit
Generative Search Specialists
Commercial GEO Framework

Why Choose TwoSquares for GEO?

01

Built for AI Search and SEO

AI visibility works best on strong foundations.

We combine GEO with technical SEO, content structure and trust signals so your website is easier for Google, AI tools and customers to understand.

02

Focused on Useful Visibility

Being mentioned by AI is not enough.

We target the prompts, questions and buying journeys most likely to influence enquiries, bookings, shortlists or sales.

03

Clearer Pages, Stronger Signals

AI tools need confidence before they reference you.

We improve service pages, FAQs, structured data, internal linking and proof points so your business is easier to retrieve and explain accurately.

04

Built Around Your Business

No generic templates or AI rewrites.

Every GEO strategy is shaped around your services, market, website and commercial goals.

What Our GEO Services Include

GEO work built around clarity, trust and better AI visibility.We improve the structure, content and signals that help AI systems understand what you do, when to reference you and why your business should be trusted.

GEO Strategy & Execution

We create a practical plan to improve your visibility across AI-powered search.

  • AI search opportunity review
  • Prompt and intent mapping
  • Service page planning
  • Entity and terminology alignment
  • Internal linking improvements
  • Implementation roadmap

AI Overviews Optimisation

We help your business appear more clearly and accurately in Google AI Overviews.

ChatGPT and Perplexity Readiness

We make your business easier to understand, retrieve and reference in major AI tools.

GEO Audits

We identify where your website is unclear or missing signals for AI systems.

  • Technical visibility review
  • Content and entity review
  • Trust signal assessment
  • Competitor comparison

Entity and Brand Clarity

We make your business easier for AI tools to correctly identify and explain.

GEO Content Improvements

We update key pages so they answer real questions clearly for both people and AI.

Measurement and Reporting

We track AI visibility, search presence and the commercial impact of GEO work.

  • AI visibility checks
  • Citation tracking
  • Organic search review
  • Traffic and enquiry review
  • Lead quality feedback
  • Next-step recommendations

Why GEO Matters Now

AI tools are becoming part of the buying journey.People are no longer only searching Google and clicking blue links. They are asking tools like ChatGPT, Perplexity, Gemini and Google AI Overviews to compare options, explain services, shortlist providers and answer buying questions.This does not replace SEO. It raises the standard.To succeed in AI-powered search, your business needs to be technically accessible, clearly explained, consistent and trustworthy.

Build AI search visibility

Make your services easier for AI systems to understand, retrieve and reference when people ask relevant commercial questions.

Improve trust and clarity

Clear services, strong proof, consistent language, structured data and helpful answers make your business easier to explain accurately.

Support better enquiries

The goal is not visibility for vanity prompts. The goal is to support the questions that influence real enquiries, bookings, sales and supplier shortlists.

Our GEO Process

A practical process for improving AI search visibility over time.

01

Find the gaps

We review your website, content, technical setup, service pages, entity signals and current AI visibility.

02

Map the opportunities

We identify the prompts, questions and buying journeys where stronger AI visibility could support real commercial value.

03

Improve the signals

We update pages, structure, FAQs, schema, internal links, trust signals and content so your business is easier to understand and reference.

04

Measure and refine

We track visibility, citations, traffic, enquiries and representation quality, then continue improving the work over time.

7+
GEO service areas covered
6+
Years Marketing Experience
4
Core GEO process stages

Common GEO Problems We Fix

Make your business easier for AI systems to understand

Many websites are hard for AI systems to understand because information is unclear, inconsistent or scattered.

We fix the issues that reduce confidence and make your business harder to retrieve, explain or reference.

  • Unclear service descriptions
  • Inconsistent terminology
  • Weak location information
  • Thin or generic FAQs
  • Poor internal linking
  • Missing structured data
  • Weak trust and proof signals
  • Conflicting page content
  • Outdated supporting content
  • Important pages hard to crawl

GEO for Edinburgh and UK Businesses

AI search visibility for local, regional and national businesses.

TwoSquares is based in Edinburgh and works with businesses across the UK. We help local, regional and national companies improve visibility in AI-powered search while keeping strong traditional SEO foundations in place.

For local businesses, GEO can help make your services, locations, reviews and trust signals clearer when people ask AI tools for nearby providers or recommendations.

For UK-wide businesses, GEO can support service comparison, buyer research, provider shortlists, brand clarity and commercial search journeys across wider markets.

EdinburghGlasgowLondonManchesterBirminghamLeedsBristolUK-wide

GEO FAQs

Clear answers about Generative Engine Optimisation, AI visibility, timelines, measurement and how it connects with SEO.

Areas We Serve

Based in Edinburgh, working with businesses across the UK.

EdinburghGlasgowLondonManchesterBirminghamLeedsBristolUK-wide