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Free Tools & Calculators

Diagnose issues, check performance, and optimise your strategy with our suite of free professional marketing tools.

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Ready for Modern Search & Marketing?

Search is evolving, but the fundamentals still win: a fast site, clear messaging, clean data, and campaigns built on real demand. These tools help you find quick wins across visibility and performance.

  • Plan campaigns with real demand data
  • Fix technical & performance blockers
  • Improve visibility across search & local
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TwoSquares

Full-service digital growth agency. SEO, PPC, paid social, GEO and web development for UK brands ready to scale.

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Coming Soon

AI Search Tools

Next-generation SEO tools for AI-powered search engines. Optimise for ChatGPT, Google AI Overviews, and generative search results.

AI Overview Optimiser

Optimise your content to appear in Google's AI Overviews and featured snippets.

In Development

Answer Engine Optimiser

Prepare your content for ChatGPT, Perplexity, and other AI assistants.

In Development

Voice Search Optimiser

Optimise for voice queries like 'Hey Google, find a marketing agency near me'.

In Development
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Professional Marketing Tools

Everything you need to analyse, optimise, and improve performance across technical SEO, user experience, local presence and campaign planning.

AI Readiness Scanner

Check whether your website is ready for AI agents, answer engines, crawler access and emerging discovery standards.

  • AI crawler rules
  • Content Signals
  • MCP & skills checks
  • Agent commerce hints
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Free Search Marketing & Ad Planner

Professional campaign planning tool. Analyse search volume, competitive benchmarks, and CPC estimates to build profitable Google Ads campaigns.

  • Direct Google API Data
  • CPC & Budget Forecasting
  • Competition Benchmarks
  • Campaign Export
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Website Speed Tester

Measure your website's loading speed and Core Web Vitals to improve user experience.

  • Performance score
  • Core Web Vitals
  • Mobile & desktop tests
  • Optimisation suggestions
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Mobile Page Experience Test

Check your website's mobile experience, speed and Core Web Vitals for mobile users.

  • Mobile performance score
  • Core Web Vitals (mobile)
  • Viewport & layout checks
  • Mobile UX suggestions
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NAP & Citation Consistency Checker

Check whether your business name, address and phone are consistent across key listings.

  • Canonical NAP input
  • Directory comparison
  • Mismatch flags
  • Exportable report
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Meta Tags Analyser

Analyse and optimise your website's meta tags for better search visibility and click-through rates.

  • Title tag analysis
  • Meta description check
  • Open Graph tags
  • Schema markup validation
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Robots.txt Validator

Validate your robots.txt file and ensure search engines can properly crawl your website.

  • Syntax validation
  • Crawl rules check
  • Sitemap detection
  • Best practices
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Website Crawlability Checker

Analyse how easily search engines can crawl and index your website content.

  • Crawl errors
  • Broken links
  • Redirect chains
  • XML sitemap status
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Security & Safe-Browsing Checker

Check if your website is flagged as unsafe and confirm HTTPS is configured correctly.

  • Safe Browsing status
  • HTTPS & redirect checks
  • Mixed content hints
  • Simple remediation tips
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BlockStudio Concept Planner

Interactive block-based planner to visualise and map your website layout before design and development.

  • Conversion-focused wireframes
  • UX patterns and user flows
  • Interactive tooltips with guidance
  • Templates for various industries
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Analytics Dashboard

Track performance KPIs and monitor cross-channel trends from one place.

  • KPI overview
  • Channel comparisons
  • Trend monitoring
  • Performance insights
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Backlink Analyzer

Review backlink profile signals and identify off-page opportunities.

  • Domain checks
  • Anchor profile
  • Risk hints
  • Opportunity mapping
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Customer Feedback System

Automated feedback capture and issue routing for better CX and review growth.

  • Automated surveys
  • Escalation rules
  • Theme analysis
  • Review workflows
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Scripts

Production-ready Google Ads scripts with clear metadata, practical use-cases, and lead-gated full copy.

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Account Anomaly Detector

Compares today’s account performance against the same weekday across previous weeks and alerts when impressions, clicks, conversions, or cost move outside expected bounds.

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Ad Group CPA Outlier Watchlist

Flags ad groups with unusually high CPA (or spend with no conversions) to prioritize optimization efforts.

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Automatic Video Placement Exclusion

Excludes low-view-rate video placements from video campaigns using current GAQL reporting and duplicate-safe batching.

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Tools FAQs

Answers to common questions about using our free tools to improve visibility, performance and marketing fundamentals.