E‑commerce & DTC Marketing
Drive product discovery. Protect margin. Scale what works.
Key Challenges
- Rising paid media costs and attribution noise
- SKU complexity and duplicated product/category pages
- Conversion drop-offs on mobile and checkout flows
Quick Wins Available
- Fix technical SEO issues that block product discovery
- Improve feed/landing alignment and reduce paid waste
Why E‑commerce & DTC Brands Choose TwoSquares
Duplicated Pages Tolerated
Technical SEO Foundation
SKU sprawl and faceted navigation create thousands of duplicate pages that dilute crawl budget and cannibalise rankings. We fix the architecture so Google finds your best pages and ranks them properly.
Feed Quality Improvement
Shopping & Performance Max
Most e-commerce paid waste comes from poor feed quality - wrong titles, missing attributes, weak images. We optimise product feeds to align with how shoppers actually search, reducing CPCs and improving ROAS.
Checkout Conversion Uplifts
CRO for Commerce
Cart abandonment and checkout drop-offs are costing you sales every day. We run structured CRO programmes across PDPs, add-to-cart flows, and checkout - with tests validated against revenue, not just CVR.
Margin-Aware Reporting
Contribution Profit Tracking
Revenue is a vanity metric without margin context. We build reporting that connects ad spend, returns, fulfilment cost, and product margin - so scaling decisions are based on contribution profit, not top-line ROAS.
The Reality of E‑commerce & DTC Marketing
We've worked with enough e‑commerce & dtc brands to know exactly where growth stalls - and how to fix it fast.
Common Challenges
- Rising paid media costs and attribution noise
- SKU complexity and duplicated product/category pages
- Conversion drop-offs on mobile and checkout flows
Quick Wins
- Fix technical SEO issues that block product discovery
- Improve feed/landing alignment and reduce paid waste
- Run CRO tests focused on AOV, CVR, and margin impact
Why Invest in E‑commerce & DTC Marketing
E‑commerce scales when the unit economics work. We help brands grow efficiently by improving product discovery, landing page conversion, and paid media performance with clear measurement.
Product Discovery at Every Touchpoint
Shoppers find products via Google Search, Shopping, social discovery, and increasingly AI-generated answers. We optimise across all surfaces - structured data, feeds, content, and paid - so your products are visible wherever demand exists.
Scale Without Diluting Margin
Growing ad spend without margin discipline kills DTC brands. We build paid programmes with POAS (Profit on Ad Spend) targets, product-level bidding, and exclusion logic to protect margin at scale.
Own the Customer Lifecycle
Acquisition is expensive. We build email and retention infrastructure that turns first-time buyers into repeat customers - improving LTV and reducing your reliance on paid acquisition.
How We Work With E‑commerce & DTC Brands
A structured approach that moves fast, learns continuously, and scales what works.
Commerce Audit
We audit technical SEO, paid media structure, feed quality, and CRO baseline - identifying the highest-impact revenue opportunities across your funnel.
Growth Architecture
We build a prioritised plan across SEO, paid, and CRO - with clear ownership, test hypotheses, and revenue targets tied to your product margin structure.
Execute & Test
Technical fixes, campaign restructures, feed improvements, and CRO tests are launched in coordinated sprints - minimising disruption while maximising output.
Scale What Wins
Data from testing informs budget allocation. Winning channels, pages, and campaigns get more investment. Underperformers get cut or rebuilt. Margin improves as scale increases.
Results We Deliver for E‑commerce & DTC
E‑commerce & DTC FAQs
Common questions about marketing for e‑commerce & dtc brands.
Recommended Services for E‑commerce & DTC
Most e‑commerce & dtc brands see the best results by combining two or more channels into a joined-up strategy.
Ready to Grow Your E‑commerce & DTC Business?
Start with a free audit to identify the highest-impact opportunities for your site and campaigns - no obligation, just clarity.
No credit card required · Free consultation · Custom strategy included