We manage Google Ads and paid search campaigns for businesses in Edinburgh and across the UK. We focus on cleaning up account structure, cutting wasted spend, fixing conversion tracking and building campaigns that drive real enquiries and sales.
PPC management built around cleaner structure, stronger tracking and less wasted spend.We manage Google Ads and paid search campaigns so they are easier to measure, improve and connect to real business results.
We build, manage and optimise Google Ads campaigns focused on enquiries, sales, bookings and local visibility.
We capture high-intent demand from people actively searching for what you offer.
We use Google automation with clear goals, strong creative inputs and proper tracking.
We bring previous visitors back with relevant, well-timed follow-up campaigns.
We extend your reach beyond Google, especially for B2B, professional services and higher-value audiences.
We set up and maintain accurate tracking so you know which campaigns actually drive results.
We identify wasted spend, tracking issues, structural problems and missed opportunities.
Edinburgh PPC
TwoSquares is an Edinburgh-based agency working with businesses across the city, the Lothians, Scotland and the wider UK. We help local, regional and national businesses use paid search to reach people who are actively comparing options and ready to enquire or buy.
For local campaigns, we focus on precise location targeting, relevant ad messaging, strong tracking and high-converting landing pages.
For UK-wide or multi-location campaigns, we build tailored account structures based on your market, competitors, budget and commercial goals.
We manage paid search campaigns around the locations, audiences and searches that matter most to your business, with account structures built around how people actually compare and choose.
One of the fastest ways to improve PPC results is to stop spending money on traffic that does not convert. We actively find and fix common sources of waste.
PPC and SEO are far more powerful when they work as a team. Paid search reveals which messages and search terms actually convert, while SEO can reduce long-term reliance on paid clicks. Together, they create clearer landing pages, smarter content priorities and better overall marketing decisions.
Want to know where your ad budget is going?
Request your free PPC audit and we will review your account structure, tracking setup, search terms, wasted spend and growth opportunities.
Request Your Free PPC AuditReal PPC and paid media results from UK businesses. See how we’ve helped businesses test channels, improve campaign structure, reduce wasted spend and generate more useful enquiries.
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Hotel Business
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Traditional Pub
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PPC works best when the rest of your marketing supports it. Many clients combine PPC with SEO, paid social, CRO or web design so clicks have a better chance of turning into enquiries, bookings or sales.
Build long-term organic visibility alongside paid search.
Reach and retarget audiences beyond search.
Turn more of your paid traffic into enquiries and customers.
Build fast, clear landing pages and websites that support PPC performance.
Tell us what you want to improve and we’ll show you the clearest next step for your PPC account.
We focus on campaign structure, search intent, budget control and conversion quality so more of your ad spend goes towards traffic that actually turns into enquiries or sales.
We support businesses in Edinburgh, Scotland and across the UK, building campaigns around the locations, audiences and searches that matter most to your business.
We review and fix GA4, Google Tag Manager, Google Ads conversion tracking and reporting so your optimisation is based on accurate, trustworthy numbers.
We look at paid search alongside landing pages, SEO, CRO and the wider customer journey because the biggest problems are often outside the Google Ads account.
PPC can generate leads and sales quickly, but it can also waste budget fast when structure, tracking or targeting are off.We focus on the parts that actually matter: appearing for the right searches, sending traffic to strong landing pages, tracking real outcomes and turning clicks into useful enquiries.
We put your business in front of people who are actively searching for what you offer. We optimise search intent, campaign structure, ad relevance and landing pages so more traffic has a genuine chance of converting.
Good PPC runs on clean data. We fix and strengthen GA4, Google Tag Manager, Google Ads conversion tracking and reporting so decisions are based on accurate lead quality, not just clicks and impressions.
Paid search performs best when the full customer journey works. We use PPC data to inform landing page improvements, SEO priorities and conversion rate optimisation, so your marketing channels support each other instead of working in isolation.
A practical process for improving account structure, tracking, lead quality and budget efficiency over time.
We review your current account, website, tracking setup, landing pages, competitors and commercial goals.
We create a PPC plan around your goals, budget, audience, locations, conversion journey and available data.
We build or restructure campaigns, write ad copy, set up targeting, review tracking and optimise after launch.
We report on spend, conversions, CPA, ROAS where relevant, lead quality and campaign-level performance.
Clear answers about PPC management, Google Ads, budgets, tracking and reducing wasted spend.
Based in Edinburgh, working with businesses across the UK.