Traditional Pub - PPC Case Study
PPC
Client
Traditional PubService
Paid Media & PPCLocation
United KingdomTimeline
OngoingTech Stack & Tactics
Local PPCGoogle MapsFootfall TrackingAd Copy OptimisationGoogle Local Campaigns
When we began managing Traditional Pub’s PPC efforts, the existing campaigns were misaligned with the venue’s real-world objectives. The strategy focused heavily on driving menu PDF downloads - a weak conversion action that didn’t reflect actual business value.
The Challenge
A traditional pub was wasting PPC budget on keywords that only drove menu PDF downloads instead of actual pub visits. Their ad copy lacked local relevance, resulting in low click-through rates and minimal real-world footfall.
The Solution
We restructured their Google Ads account to target local searches like 'bars near me'. We set up tracking for local actions (e.g. Google Maps directions and calls) and optimised ad headlines to highlight live music and food specials.
The Results
The local PPC campaigns drove a 20% increase in directions requests and phone calls. The ads reached high-intent local visitors, successfully driving real-world foot traffic to the pub.