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Email Marketing & Lifecycle Automation

High-performance email strategies that bypass "Promotions" tabs and drive direct revenue. Based in Edinburgh, scaling UK brands through predictive automation.

Start Sending
↑
Open Rate
42.8%
List
24.5K
Inbox
Live
Welcome Flow
2m ago
68%
Abandoned Cart
15m ago
45%
Re-engagement
1h ago
Automation Flow
✓
✓
3
4
✓ Inbox
⚡ Fast

Full-Lifecycle Email Marketing Services

Email is your most valuable owned asset. We build the automated systems and creative campaigns that turn your database into a predictable revenue stream.

Lifecycle Automation & Flow Architecture

Stop sending one-off blasts. We build automated "Customer Journeys" that trigger the right message at the exact moment of intent.

  • Welcome & onboarding sequences
  • AI-driven abandoned cart & browse recovery
  • Post-purchase nurture & cross-sell flows
  • Win-back & re-engagement automation

Hyper-Personalisation & AI Segmentation

Move beyond "First Name" tags. We use machine learning to segment your audience by behaviour, purchase history, and predicted intent.

  • Predictive lead scoring & churn prevention
  • Dynamic content blocks (product recommendations)
  • Send-time optimisation (individualized delivery)
  • Zero-party data collection & preference centres

Technical Deliverability & Trust Signals

If your email doesn't land in the inbox, it doesn't exist. We manage the technical infrastructure that protects your sender reputation.

  • SPF, DKIM, and DMARC authentication
  • BIMI (Brand Indicators for Message Identification) setup
  • IP warming & list hygiene protocols
  • Privacy-first compliance (GDPR & UK Data Protection)

Newsletter Strategy & Content Production

Build a brand people actually want to hear from. We craft high-value newsletters that drive engagement and long-term loyalty.

  • Custom template design (Mobile-first & Accessible)
  • AI-assisted copywriting & A/B subject line testing
  • Interactive elements (Polls, Quizzes, Carousels)
  • Performance auditing & "Share of Wallet" tracking

Email Marketing Case Studies

Real results from our work with UK businesses.

View all
Local licensing paid social lead generation campaign

Local Licensing Campaign - Paid Social Lead Generation

Paid SocialEmail Marketing

United Kingdom

Email Marketing Reactivation

Short-Term Let Provider - Lead Reactivation

Email Marketing

United Kingdom

View all case studies

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Custom Solutions

Bespoke builds and integrations for your business.

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Ready to get more from your email marketing?

Tell us what you want to improve and we’ll show you the clearest next step for your campaigns and automations.

Discuss Email Marketing

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TWOSQUARES

Why Leading Teams Choose TwoSquares for Email

100%

Deliverability Excellence

Technical Trust & Inbox Placement

We have a zero-tolerance policy for the "Spam" folder. Our specialists focus on the deep technical layer, DMARC enforcement and BIMI, ensuring that your brand’s logo appears in the inbox, building instant trust. We monitor your sender reputation 24/7.

3×

Engagement Through AI Personalisation

Relevance-First Messaging

In 2026, "Relevance is the new Deliverability." We use predictive AI to ensure your content evolves with your customer. By delivering 1-to-1 product recommendations and dynamic messaging, our clients typically see a 3x increase in click-to-open rates.

0

Tolerance for "Batch & Blast"

Relationship-Driven Lifecycle Marketing

We treat your email list as a community, not a megaphone. We eliminate "one-size-fits-all" blasts that cause unsubscribes. Instead, we build logical hierarchies of content where every recipient only sees what is useful to them. Our goal is 0% wasted attention.

24/7

Revenue-First Attribution

Measuring the "Dwell Time" and Beyond

We track more than just opens and clicks. Our reporting dashboards focus on Revenue Per Subscriber (RPS) and Customer Lifetime Value (LTV). We provide a 24/7 view of how your email flows are contributing to your bottom line, allowing us to tweak for profit in real-time.

Our Lifecycle Process

A systematic approach to building a predictable, high-revenue email channel.

01

Audit & Strategy

We analyze your current sender reputation, list hygiene, and automated flows. We identify where you are leaking revenue and map out a "Lifecycle" blueprint.

02

Technical Deliverability

Before we send a single campaign, we secure your infrastructure. We implement SPF, DKIM, and DMARC authentication to ensure your domain is trusted by ISPs.

03

Automation Implementation

We build your core revenue drivers: Welcome Series, Abandoned Cart, and Post-Purchase flows. We use AI to segment audiences for maximum relevance.

04

Optimisation & Scaling

We A/B test subject lines, time-of-send, and content blocks. We continuously refine your strategy to improve Open Rates, CTR, and Revenue Per Recipient.

The Channel You Own. The Revenue You Keep.

In 2026, email remains the highest ROI channel in the UK, offering an average return of £38 for every £1 spent. It is the only platform where you own the relationship with your customer.

Direct Access to the "Intelligent Inbox"

While social feeds are cluttered, a well-authenticated email lands directly in your customer’s personal space.

Higher Conversion Quality

Automated "flows" generate up to 30x more revenue per recipient than one-off campaigns because they are perfectly timed.

Zero-Party Data Advantage

In a cookieless world, email is the primary tool for gathering "Zero-Party Data", information customers willingly share about their preferences.

Omnichannel Backbone

Email acts as the glue for your digital strategy, reinforcing your SEO, PPC, and Social efforts through consistent, personalized touchpoints.

38:1
Average ROI per £1 Spent
30x
More Revenue from Flows
3x
Higher Click-to-Open Rates
Frequently Asked Questions

Email Marketing FAQs

Common questions about deliverability, automation, and our UK-centric approach.

Areas We Serve

Based in Edinburgh, working with businesses across the UK.

EdinburghGlasgowLondonManchesterBirminghamLeedsBristolUK-wide