TwoSquaresTwoSquares
ContactFree Audit
ENBG
Home/Services/Paid Social
Paid Social Services for Edinburgh and UK Businesses

Turn social attention into enquiries, sales and repeat business.

We plan, manage and optimise paid social campaigns across Meta, Instagram, TikTok and LinkedIn. We focus on reaching the right audiences, testing stronger creative, building effective retargeting and measuring actions that actually matter, not just likes or impressions.

Meta AdsInstagram AdsTikTok AdsLinkedIn AdsRetargetingCreative TestingEdinburgh & UK-wide
Request Your Free Paid Social Audit
View Paid Social Case Studies
+2.4k
Reach
847K
Your Brand
Sponsored
♥
12.4K
💬
892
↑ 156%

What Our Paid Social Services Include

Paid social management built around creative testing, audience structure, retargeting and conversion tracking.We manage Meta, Instagram, TikTok and LinkedIn campaigns so your social ad spend is easier to measure, improve and connect to real enquiries and sales.

Meta and Instagram Ads

We build and optimise campaigns for lead generation, sales, bookings, brand awareness and remarketing.

  • Campaign structure and funnel planning
  • Facebook and Instagram campaign setup
  • Creative testing
  • Audience targeting
  • Retargeting campaigns
  • Conversion tracking review

TikTok Ads Management

We use short-form video campaigns for reach, creative testing and demand generation where TikTok fits the audience.

  • Campaign setup and optimisation
  • Audience targeting
  • Spark Ads support

LinkedIn Ads Management

We support B2B, professional services, recruitment, SaaS and higher-value lead generation campaigns.

  • Lead generation campaigns
  • Company targeting
  • Job title targeting

Retargeting Campaigns

Bring warm audiences back after they visit your website, engage with content or start a buying journey.

  • Website visitor retargeting
  • Engagement retargeting
  • Video view retargeting
  • Lead form retargeting

Tracking and Reporting

Review and improve tracking so paid social performance is measured by useful actions, not vanity metrics.

  • Meta Pixel setup
  • Conversion API support
  • TikTok Pixel setup

Creative Testing

Test hooks, formats, offers, visuals, headlines and calls to action in a structured way.

  • Static image ads
  • Carousel ads
  • Short-form video ads

Paid Social Audits

Identify what is working, what is wasting budget and where campaign performance can improve.

  • Campaign structure review
  • Creative performance review
  • Audience targeting review
  • Tracking setup check
  • Retargeting review
  • Budget waste analysis

Edinburgh Paid Social

Paid social agency in Edinburgh, managing campaigns across the UK

TwoSquares is an Edinburgh-based agency working with businesses across the city, the Lothians, Scotland and the wider UK. We help local, regional and national businesses use paid social to reach the right audiences with clearer creative, targeting and tracking.

For local campaigns, the details matter. Location targeting, creative, landing pages and conversion tracking all need to work together so performance is judged by business outcomes, not reach alone.

For UK-wide campaigns, we build paid social strategies around your audience, platform fit, budget, offer and commercial goals. The right setup for a local restaurant is not the same as a hotel group, ecommerce brand, SaaS company or professional services firm.

Local lead generationEvent promotionHospitality campaignsRetail and ecommerce campaignsProfessional service enquiriesRecruitment campaignsRemarketing campaignsSeasonal campaigns

Choosing the Right Paid Social Platforms

The goal is not to advertise everywhere. The right platform depends on your audience, offer, creative, budget and buying journey. We help choose the channels that make sense instead of spreading budget too thin.

Meta and Instagram

Useful for ecommerce, local businesses, hospitality, lifestyle brands, lead generation and remarketing.

TikTok

Useful for short-form video, creative testing, reach and visual consumer brands where the audience fit is strong.

LinkedIn

Useful for B2B, professional services, recruitment, SaaS and higher-value lead generation.

Pinterest

Useful where visual planning, inspiration and product discovery play a real role in the buying journey.

Reducing Wasted Spend in Paid Social

One of the fastest ways to improve paid social performance is to stop spending money on the wrong creative, audiences or placements. We find and fix common sources of waste.

  • Weak or untested creative
  • Poor audience targeting
  • Ineffective retargeting
  • Broken tracking
  • Low-intent traffic
  • Campaigns optimising for vanity metrics
  • Poor landing page alignment
  • Budget spread across too many platforms

Paid Social, PPC and SEO Working Together

Paid social works best when it is connected to the rest of your marketing. Paid social builds awareness and demand. PPC captures active searchers. SEO builds long-term visibility. CRO improves the journey after the click. Together, they help your marketing work as a system instead of separate campaigns.

PPCSEOCROEmail MarketingStrategy and Planning

Paid Social Case Studies

Real paid social results from UK businesses. See how we’ve helped businesses improve creative testing, app orders, lead generation and paid media performance.

View all case studies
Glasgow takeaway paid social app orders campaign

Glasgow Takeaway

Paid Social App Orders Campaign

Paid Social

Glasgow, United Kingdom

Local licensing paid social lead generation campaign

Local Licensing Campaign

Paid Social Lead Generation

Paid SocialEmail Marketing

United Kingdom

Stays In Paid Media Strategy

Stays In

Google Ads vs Paid Social Test

PPCPaid Social

United Kingdom

View all case studies

Related Services

Paid social works best when the rest of your marketing supports it. Many clients combine paid social with PPC, SEO, CRO or email marketing so attention has a better chance of becoming enquiries, bookings or sales.

PPC

Reach people who are ready to enquire, book or buy through paid search.

Learn more

SEO

Build long-term organic visibility alongside paid campaigns.

Learn more

CRO

Turn more of your traffic into enquiries and customers.

Learn more

Email Marketing

Nurture leads, recover interest and bring customers back.

Learn more

Ready to make paid social work harder?

Tell us what you want to improve and we’ll show you the clearest next step for your paid social campaigns.

Request Your Free Paid Social Audit

Dominate your market. Own your growth.

Let's build measurable growth together.

Get Free Audit
TwoSquares

Full-service digital growth agency. SEO, PPC, paid social, GEO and web development for UK brands ready to scale.

ENBG

Ask AI about TwoSquares

ChatGPT
Perplexity
Grok
Claude
Gemini

Services

  • SEO
  • GEO
  • PPC
  • Paid Social
  • Email Marketing
  • Web Design & Dev
  • CRO
  • Strategy & Planning
  • Consultancy
  • Custom Solutions

Solutions

  • AI Search Growth System
  • Demand Generation & Lifecycle
  • Pay-Monthly Websites

Audits

  • PPC Audit
  • SEO Audit
  • GEO Audit
  • Website Audit
  • Full Marketing Audit
Featured on Best in Britain

Company

  • About Us
  • Our Brands
  • Blog
  • Contact
  • Case Studies
  • Careers
  • Templates

Resources

  • Resources Hub
  • AI Readiness Toolkit
  • SEO Glossary
  • Free Tools

Industries

  • Hotels & Resorts
  • Property & Rentals
  • Restaurants & Bars
  • E‑commerce & DTC

Connect

[email protected]
SSL Secured
GDPR Compliant

© 2026 TwoSquares Limited (SC877356). All rights reserved.

Privacy PolicyTerms of ServiceCookie PolicySitemap

TWOSQUARES

Why Choose TwoSquares for Paid Social?

01

Built for Useful Actions

Reach is not the goal.

We focus on enquiries, sales, lead quality, remarketing performance and return visits instead of vanity metrics like likes, impressions or cheap reach.

02

Edinburgh-Based, UK-Wide

Local insight with national capability.

We support businesses in Edinburgh, Scotland and across the UK, building campaigns around the audiences, platforms and locations that matter most.

03

Creative and Data Together

Strong creative needs proper testing.

We test hooks, formats, offers, visuals and calls to action with clear performance data so decisions are based on results, not opinions.

04

More Than Social Ads

Paid social works best as part of a system.

We connect paid social with landing pages, tracking, PPC, SEO, CRO and email so attention has a better chance of turning into measurable business outcomes.

Paid Social Built Around Creative, Targeting and Tracking

Paid social is not just boosting posts or chasing cheap impressions. Strong campaigns need the right audience, strong creative, accurate tracking and a clear next step after the click.

Reach the Right Audiences

Paid social can introduce your business before someone is actively searching. We plan audiences, creative and funnel stages so campaigns reach people with a clear reason to care.

Turn Attention into Useful Actions

Strong creative and retargeting can move people from awareness to enquiry, sale, booking or repeat purchase. We focus on actions that matter, not likes or low-cost impressions.

Test Creative with Clear Signals

Creative is one of the biggest performance drivers in paid social. We test hooks, formats, offers and landing page alignment so decisions are based on evidence.

Our Paid Social Process

A practical process for improving creative, audiences, tracking and paid social performance over time.

01

Audit and Discovery

We review your current campaigns, creative, audiences, tracking, landing pages and business goals.

02

Strategy and Funnel Design

We build a clear paid social strategy around the right platforms, audiences, budgets and conversion journey.

03

Creative and Campaign Execution

We create, launch and test campaigns with clear structure, relevant creative and accurate tracking.

04

Optimisation and Reporting

We review creative results, adjust audiences, manage budgets and report on the actions that matter to your business.

8+
Paid social service areas covered
6+
Years Marketing Experience
4
Core paid social process stages
Frequently Asked Questions

Paid Social FAQs

Clear answers about paid social campaigns, platforms, budgets, tracking and creative testing.

Areas We Serve

Based in Edinburgh, working with businesses across the UK.

EdinburghGlasgowLondonManchesterBirminghamLeedsBristolUK-wide