Short-Term Let Provider - Lead Reactivation
Email Marketing
Client
AnonymousService
Email Marketing & CRMLocation
United KingdomTimeline
Recent CampaignTech Stack & Tactics
Lead ReactivationEmail MarketingCRM StrategyCopywritingDatabase SegmentationAutomation
The client had a large database of past inquiries and old leads that had gone cold. They were sitting on potential revenue but lacked a strategy to re-engage these contacts without being spammy or intrusive.
The Challenge
A short-term letting provider had a database of inactive leads and old inquiries that had gone cold. They lacked a strategy to re-engage these contacts without risking high unsubscribe rates or spam flags.
The Solution
We cleaned the database to protect sender reputation and built a reactivation campaign. We wrote value-led email sequences covering regulation changes and rental yield advice, personalising subject lines for engagement.
The Results
The email campaign achieved a 48% open rate and a 5% conversion rate, successfully reactivating cold database leads into active property management inquiries and new listings.