TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
Automated Assets in Google Ads: What to Allow, What to Block (2026)
A system-level guide to automated assets in Google Ads, what they are, how they are generated, when they help performance, and when disabling them improves control, clarity, and outcomes.
Google Ads Asset Serving Logic: Eligibility vs Visibility (2026)
A deep, system-level explanation of how Google Ads decides which assets are shown with a search ad, why assets can be eligible but not visible, how combinations are chosen, and what this means for control and optimisation.
Structured Snippet Assets in Google Ads: How They Work (2026)
A practical explanation of Structured Snippet Assets in Google Ads, what they are, how Google renders them, eligible headers, manual vs dynamic snippets, and the trade-offs of using structured detail in search ads.
Search Ad Architecture: How Headlines, Descriptions & Assets Work Together (2026)
A system-level explanation of modern search ad architecture, how headlines, descriptions, and assets interact at auction time, how combinations are evaluated, and why structure matters more than copy volume.
Price Assets in Google Ads: How Pricing Appears in Search (2026)
A practical explanation of Price Assets in Google Ads, how they work, where they appear, eligibility rules, and the trade-offs of showing pricing directly in search results.
Callout Assets in Google Ads: How They Work (2026)
A practical explanation of Callout Assets in Google Ads, what they are, how Google renders them, manual vs dynamic callouts, and the trade-offs of using short non-clickable statements in search ads.