TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
AI Search Ranking Signals: What Determines Visibility in AI Generated Answers
A deep guide explaining the signals AI search systems use to select sources for generated answers and how websites can optimise for those signals.
Kiril Ivanov
2026-03-0535 min read

GEO
Retrieval Augmented Generation Explained: How AI Search Engines Use Web Content
Learn how retrieval augmented generation works and why it determines which websites appear in AI search answers.
Kiril Ivanov
2026-03-0535 min read