TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

PPC Strategy
The AI Max Manifesto: Dominating Search in the Era of Agentic AI
AI Max for Search is no longer an experiment, it is the standard for 2026. Discover how to leverage Search Term Matching, Final URL Expansion, and Generative Text to outmanoeuvre the competition.
M Wratt
2026-01-1135 min read

Advanced PPC Strategy
PMax vs. AI Max: The 2026 Synergistic Strategy Guide
Performance Max and AI Max for Search are not competitors, they are partners. Discover the "Dual-Engine" framework to dominate the full customer journey while maintaining search precision.
S Mcgauran
2026-01-0850 min read