TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
AI Overviews Optimisation Playbook
A practical playbook explaining how to optimise content for Google AI Overviews and other generative search summaries.
Generative Engine Optimisation: The Practical Guide for 2026
A plain English guide to GEO, what it is, how AI answers are built, and what changes on your site actually move the needle.
How AI Answers Are Built: Retrieval, Ranking and Citations
A clear explanation of how modern AI search systems retrieve information, evaluate sources, and generate answers from the web.
The Zero-Click Search Era: Dominating the SERP in the Age of AI Overviews
With 80% of searches now ending without a click, the rules of search have fundamentally changed. Learn how to optimize for AI Overviews, capitalize on "Search Brand Profiles," and turn zero-click visibility into high-value conversions.
Content Strategy for AI Search in 2026: Why Depth Beats Volume
A practical guide to content strategy in an AI-shaped search landscape. Learn why fewer, deeper pages outperform scale, how AI systems evaluate depth, and how to build lasting topical authority.
Ads in AI Overviews: Mastering the "Bridge" to Conversion
AI Overviews aren’t just answering questions, they are creating new high-intent ad placements. Discover how to optimize your Search, Shopping, and PMax campaigns to win the "Solution" slot in 2026.