TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
SEO
Content Strategy for AI Search in 2026: Why Depth Beats Volume
A practical guide to content strategy in an AI-shaped search landscape. Learn why fewer, deeper pages outperform scale, how AI systems evaluate depth, and how to build lasting topical authority.
Kiril Ivanov
2026-01-2021 min read
SEO
AI Overviews in 2026: How Content Gets Selected (Signals, Confidence, and Coverage)
A deep, practical look at how AI Overviews select and synthesise content. Learn which signals matter, why some sites are ignored, and how clarity and confidence influence visibility.
Kiril Ivanov
2026-01-1420 min read
SEO
AI in SEO and PPC in 2026: What’s Actually Changing (and What Isn’t)
A practical, no-hype guide to AI, AIO, and AI Overviews in SEO and PPC. Learn what has genuinely changed, what remains the same, and how search behaviour is evolving in real systems.
Kiril Ivanov
2026-01-1320 min read