TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
Building AI Search Authority: How to Become a Trusted Source for AI Answers
A comprehensive guide explaining how websites can build authority signals that increase the likelihood of being cited in AI search engines and generative answers.
Kiril Ivanov
2026-03-0532 min read

GEO
What Makes Content Citeable in AI Answers
A practical guide to writing content that AI systems trust and reference when generating answers.
Kiril Ivanov
2026-03-0523 min read