TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
ChatGPT Visibility Checklist for Real Businesses
A practical checklist that helps businesses understand how their content becomes visible in ChatGPT and other AI assistants.
Kiril Ivanov
2026-03-0521 min read

GEO
Digital PR for AI Search: How Mentions Influence AI Citations
A practical guide explaining how digital PR strengthens authority signals and increases the chances of being cited in AI search systems.
Kiril Ivanov
2026-03-0528 min read

GEO
Entity SEO for AI Search: How AI Understands Brands
A deep practical guide explaining entity SEO, how search engines understand organisations, and why entities matter for generative search.
Kiril Ivanov
2026-03-0527 min read