TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
23 SEO Tactics Still Improving Rankings in 2026
A practical analysis of 23 selected SEO responses from founders, operators, marketers and SEO specialists, covering content refreshes, search intent, internal linking, FAQ sections, local SEO, technical performance and decision-stage content.
AI Friendly Content Structure: How to Format Content So AI Systems Use It
Learn how to structure content so AI search engines can easily extract, understand and cite your information in generated answers.
AI Overviews Optimisation Playbook
A practical playbook explaining how to optimise content for Google AI Overviews and other generative search summaries.
Building AI Search Authority: How to Become a Trusted Source for AI Answers
A comprehensive guide explaining how websites can build authority signals that increase the likelihood of being cited in AI search engines and generative answers.
ChatGPT Visibility Checklist for Real Businesses
A practical checklist that helps businesses understand how their content becomes visible in ChatGPT and other AI assistants.
Content Hubs for AI Search: Building Topic Authority That AI Systems Trust
A comprehensive guide explaining how content hubs and topic clusters help websites become trusted sources for AI search engines.