TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
Crawl Budget in 2026: Myths, Limits, and When It Actually Matters
A practical explanation of crawl budget in 2026: when it is a real constraint, when it is irrelevant, and what actually limits crawling on modern websites.
Internal Linking in 2026: How Crawl, Indexing, and Rankings Actually Flow
A deep, practical guide to internal linking in 2026. Learn how search engines use internal links to prioritise crawling, select indexable pages, distribute authority, and interpret site structure.
XML Sitemaps in 2026: What They Actually Do, When They Matter, and Common Mistakes
A detailed, practical guide to XML sitemaps in 2026: what search engines really use them for, how lastmod is interpreted, how to structure large sites, and when sitemaps help or do nothing at all.
URL Parameters at Scale in 2026: When to Block, Canonicalise, or Allow
A practical guide to handling URL parameters at scale. Learn which parameters create crawl waste, which deserve indexing, and how to choose between robots.txt, canonicals, and noindex without breaking discovery.
robots.txt in 2026: Rules, Edge Cases, and Real-World Examples
A deep, practical guide to robots.txt: how crawlers interpret rules, how Allow and Disallow conflicts resolve, what robots.txt can and cannot do, and copy-paste examples for common SEO scenarios.
Pagination and Infinite Scroll in 2026: How to Handle Indexing Without Breaking Crawl
A practical, real-world guide to pagination and infinite scroll in 2026. Learn how search engines crawl paginated content, what infinite scroll actually exposes, and how to avoid common indexing traps.