TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

SEO
Technical SEO in 2026: What Still Matters and What's Become Noise
Crawlability, indexing, Core Web Vitals, structured data - some of these still move the needle. Others have become checkbox exercises. Here's how to tell the difference.
Kiril Ivanov
2026-04-1813 min read

GEO
How AI Crawlers Discover Content: Practical Crawl Discovery Guide
Understand how AI crawlers and search bots discover pages, and what website teams should fix to improve crawl coverage and AI-search visibility.
Kiril Ivanov
2026-03-0519 min read