TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

Strategy
Why We Built HotelsSEO.com
HotelsSEO.com was built because generic marketing advice rarely fits how hotels actually win direct bookings. This is the thinking behind the launch.
Kiril Ivanov
2026-03-238 min read

Consultancy
How to Choose a Hotel Marketing Partner in 2025: A Commercial Guide
Hotels don't fail from lack of marketing, they fail when marketing ignores perishable inventory and rate pressure. Here is how to evaluate partners beyond channel jargon.
Kiril Ivanov
2026-01-027 min read