TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
Bing AI Search Visibility: How to Get Cited in Copilot Answers
A detailed guide explaining how Bing AI and Microsoft Copilot retrieve sources, generate answers, and how websites can optimise content to appear in AI powered search results.
How to Track AI Search Visibility: Measuring Performance in Generative Search
Learn how to measure visibility in AI search systems including generative answers, citations and emerging GEO metrics.
Perplexity Search Optimisation: How to Get Cited in AI Answers
A practical guide explaining how Perplexity retrieves information, selects sources, and how websites can optimise content to appear in Perplexity AI answers.
What Makes Content Citeable in AI Answers
A practical guide to writing content that AI systems trust and reference when generating answers.
How Brands Win in Generative Search in 2026 (Without Being Big)
A practical guide to winning visibility in generative search without brand scale. Learn how smaller brands earn trust, selection, and influence in AI-driven search systems.