TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
How AI Is Changing the Way Customers Discover Businesses
AI customer discovery is changing how brands get found, how search works, and why fewer clicks can still produce better leads.
AI Friendly Content Structure: How to Format Content So AI Systems Use It
Learn how to structure content so AI search engines can easily extract, understand and cite your information in generated answers.
AI Overviews Optimisation Playbook
A practical playbook explaining how to optimise content for Google AI Overviews and other generative search summaries.
AI Search Ranking Signals: What Determines Visibility in AI Generated Answers
A deep guide explaining the signals AI search systems use to select sources for generated answers and how websites can optimise for those signals.
AI Search Technical SEO: The Technical Foundations for AI Visibility
A comprehensive guide explaining the technical SEO factors that influence whether AI search systems can access, understand, and use your content.
Bing AI Search Visibility: How to Get Cited in Copilot Answers
A detailed guide explaining how Bing AI and Microsoft Copilot retrieve sources, generate answers, and how websites can optimise content to appear in AI powered search results.