TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
Technical SEO in 2026: What Still Matters and What's Become Noise
Crawlability, indexing, Core Web Vitals, structured data - some of these still move the needle. Others have become checkbox exercises. Here's how to tell the difference.
How AI Crawlers Discover Content: Practical Crawl Discovery Guide
Understand how AI crawlers and search bots discover pages, and what website teams should fix to improve crawl coverage and AI-search visibility.
Crawl Budget in 2026: Myths, Limits, and When It Actually Matters
A practical explanation of crawl budget in 2026: when it is a real constraint, when it is irrelevant, and what actually limits crawling on modern websites.
Internal Linking in 2026: How Crawl, Indexing, and Rankings Actually Flow
A deep, practical guide to internal linking in 2026. Learn how search engines use internal links to prioritise crawling, select indexable pages, distribute authority, and interpret site structure.
XML Sitemaps in 2026: What They Actually Do, When They Matter, and Common Mistakes
A detailed, practical guide to XML sitemaps in 2026: what search engines really use them for, how lastmod is interpreted, how to structure large sites, and when sitemaps help or do nothing at all.
Soft 404s and Thin Pages in 2026: How Search Engines Judge Index Quality
A deep, practical guide to soft 404s and thin pages. Learn how search engines identify low-value URLs, why pages get silently excluded from the index, and how to fix quality signals at scale.