TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
Internal Linking for GEO: How AI Systems Understand Your Website
A practical guide explaining how internal linking helps AI systems understand topics, build authority, and extract information.
Kiril Ivanov
2026-03-0521 min read

SEO
Internal Linking in 2026: How Crawl, Indexing, and Rankings Actually Flow
A deep, practical guide to internal linking in 2026. Learn how search engines use internal links to prioritise crawling, select indexable pages, distribute authority, and interpret site structure.
Kiril Ivanov
2026-01-2419 min read