TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
PPC
46 Google Ads Strategy Tests Worth Considering in 2026
An in-depth analysis of 46 active Google Ads accounts across agencies, founders, marketers, and business operators, detailing strategies for intent-led search, landing pages, Performance Max, offline conversion tracking, local ads, and brand defence in 2026.
Kiril Ivanov
2026-06-0230 min read
Strategy
What Drives Customers in 2026?
We asked 77 business owners and senior leaders which marketing channel currently brings them the most customers. Their answers show a clear pattern: the best channel depends on buyer behaviour, trust, and timing.
Kiril Ivanov
2026-03-2228 min read
Strategy & Planning
Why Marketing Channels Fail Without Context (And How to Fix It)
Most marketing problems aren't channel problems. They're context problems. When industry realities are ignored, even good tactics underperform.
Kiril Ivanov
2026-01-139 min read