TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
PPC
Google Ads Quality Score: What It Actually Affects and How to Improve It
Quality Score is one of the most misunderstood metrics in Google Ads. Here's what it really controls, what it doesn't, and where to focus your energy.
Kiril Ivanov
2026-04-1711 min read
PPC
E-commerce Performance Marketing: Reality vs Reports
Performance marketing often promises fast scaling but ignores operational friction. Here is why ROAS isn't profit and how to measure real growth.
Kiril Ivanov
2026-01-167 min read