TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

E-commerce Strategy
Shopify + Google Ads (2026): The "Closed-Loop" E-commerce Blueprint
In 2026, Shopify stores that rely on standard browser pixels are losing 30% of their data. Learn how to implement Server-Side tracking, Merchant Center Next, and Margin-Based PMax to dominate the competition.
J Campbell
2026-01-1550 min read

E-commerce Strategy
POAS vs. ROAS: The 2026 Financial Frontier of PPC
ROAS is a vanity metric; POAS is a sanity metric. Discover the technical framework to move your bidding from revenue-matching to profit-maximizing in the age of Agentic AI.
J Campbell
2026-01-1135 min read