TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

SEO
noindex vs Canonical vs robots.txt: How to Choose the Right Control in 2026
A practical decision framework for choosing between noindex, canonical tags, and robots.txt. Learn what each control actually does, when they conflict, and how to avoid silent SEO failures.
Kiril Ivanov
2026-01-1018 min read

SEO
robots.txt in 2026: Rules, Edge Cases, and Real-World Examples
A deep, practical guide to robots.txt: how crawlers interpret rules, how Allow and Disallow conflicts resolve, what robots.txt can and cannot do, and copy-paste examples for common SEO scenarios.
Kiril Ivanov
2026-01-0716 min read