TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
The 2026 Keyword Match Type Bible: From Legacy BMM to Semantic Broad
Keyword match types have evolved from rigid text filters to fluid intent signals. Understand the difference between Broad, Phrase, and Exact in 2026, and learn why the "Legacy" match types were retired.
Ads in AI Overviews: Mastering the "Bridge" to Conversion
AI Overviews aren’t just answering questions, they are creating new high-intent ad placements. Discover how to optimize your Search, Shopping, and PMax campaigns to win the "Solution" slot in 2026.
5 Essential Tools for PPC Keyword Research (2026 Edition)
Keyword research in 2026 is no longer about finding lists, it is about mapping intent. Explore the top 5 tools that leverage AI, first-party data, and visual search to build high-performance PPC campaigns.
The AI Max Manifesto: Dominating Search in the Era of Agentic AI
AI Max for Search is no longer an experiment, it is the standard for 2026. Discover how to leverage Search Term Matching, Final URL Expansion, and Generative Text to outmanoeuvre the competition.
GEO vs SEO vs SXE in 2026: Where Effort Actually Pays Off
A practical framework for prioritising SEO, GEO, and SXE in 2026. Learn how these disciplines differ, where they overlap, and how to allocate effort without duplication or confusion.