TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
23 SEO Tactics Still Improving Rankings in 2026
A practical analysis of 23 selected SEO responses from founders, operators, marketers and SEO specialists, covering content refreshes, search intent, internal linking, FAQ sections, local SEO, technical performance and decision-stage content.
Why We Built HotelsSEO.com
HotelsSEO.com was built because generic marketing advice rarely fits how hotels actually win direct bookings. This is the thinking behind the launch.
What Drives Customers in 2026?
We asked 77 business owners and senior leaders which marketing channel currently brings them the most customers. Their answers show a clear pattern: the best channel depends on buyer behaviour, trust, and timing.
AI Friendly Content Structure: How to Format Content So AI Systems Use It
Learn how to structure content so AI search engines can easily extract, understand and cite your information in generated answers.
AI Overviews Optimisation Playbook
A practical playbook explaining how to optimise content for Google AI Overviews and other generative search summaries.
AI Search Ranking Signals: What Determines Visibility in AI Generated Answers
A deep guide explaining the signals AI search systems use to select sources for generated answers and how websites can optimise for those signals.