TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
How to Track AI Search Visibility: Measuring Performance in Generative Search
Learn how to measure visibility in AI search systems including generative answers, citations and emerging GEO metrics.
Kiril Ivanov
2026-03-0534 min read

SEO
SEO Metrics After AI Overviews: What Still Matters (and What Doesn’t)
A practical guide to SEO measurement in 2026. Learn which metrics still matter after AI Overviews, which ones mislead, and how to evaluate organic performance in an AI-shaped SERP.
Kiril Ivanov
2026-01-0318 min read