TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles
Structured Snippet Assets in Google Ads: How They Work (2026)
A practical explanation of Structured Snippet Assets in Google Ads, what they are, how Google renders them, eligible headers, manual vs dynamic snippets, and the trade-offs of using structured detail in search ads.
Price Assets in Google Ads: How Pricing Appears in Search (2026)
A practical explanation of Price Assets in Google Ads, how they work, where they appear, eligibility rules, and the trade-offs of showing pricing directly in search results.
Callout Assets in Google Ads: How They Work (2026)
A practical explanation of Callout Assets in Google Ads, what they are, how Google renders them, manual vs dynamic callouts, and the trade-offs of using short non-clickable statements in search ads.
Sitelink Assets in Google Ads: Structure, Control & Trade-offs (2026)
A detailed, practical explanation of Sitelink Assets in Google Ads, how they work, how Google decides which ones show, asset hierarchy rules, and the real trade-offs between depth, clarity, and distraction.