TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

E-commerce Strategy
Shopify + Google Ads (2026): The "Closed-Loop" E-commerce Blueprint
In 2026, Shopify stores that rely on standard browser pixels are losing 30% of their data. Learn how to implement Server-Side tracking, Merchant Center Next, and Margin-Based PMax to dominate the competition.
J Campbell
2026-01-1550 min read

PPC
Remarketing vs Retargeting: The Definitive Guide to Re-engagement (2026)
A 2,000-word deep dive into the technical, strategic, and psychological differences between remarketing and retargeting. Master the transition to first-party data and cookieless tracking.
Kiril Ivanov
2026-01-0918 min read