TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

GEO
Content Hubs for AI Search: Building Topic Authority That AI Systems Trust
A comprehensive guide explaining how content hubs and topic clusters help websites become trusted sources for AI search engines.
Kiril Ivanov
2026-03-0535 min read

GEO
Topical Authority for AI Search: How to Build It
A practical guide explaining topical authority and why it matters for generative search, AI answers, and modern SEO.
Kiril Ivanov
2026-03-0522 min read

SEO
Content Strategy for AI Search in 2026: Why Depth Beats Volume
A practical guide to content strategy in an AI-shaped search landscape. Learn why fewer, deeper pages outperform scale, how AI systems evaluate depth, and how to build lasting topical authority.
Kiril Ivanov
2026-01-2021 min read