Glasgow Pub - Local SEO Case Study
SEO
Client
Glasgow PubService
SEO & Content StrategyLocation
United KingdomTimeline
OngoingTech Stack & Tactics
Local SEOMenu DigitisationGoogle Business ProfileSchema MarkupTechnical SEOOn-Page SEO
Before our involvement, Glasgow Pub had strong brand recognition but struggled with visibility in generic searches. Almost all traffic was driven by direct brand queries, with little to no presence for high-value local search terms.
The Challenge
Glasgow Pub had strong offline brand recognition but was invisible in local searches for dining or drinks. Their site lacked on-page optimisation, structured data, and location-targeted content.
The Solution
We updated heading structures, metadata, and image alt text. We converted PDF menus into indexable web pages, added Schema markup for menus and reviews, and optimised their Google Business Profile for NAP consistency.
The Results
The pub ranked on page 1 of search results for high-value terms like 'best Sunday roast in Glasgow'. Organic search traffic rose, driving new local customers to the pub.