Project Link
Visit Live SiteClient
MuaveService
Branding & IdentityLocation
United KingdomTimeline
Jul 2020 - Dec 2020Tech Stack & Tactics
BrandingIdentityCreative DirectionStrategyVisual Identity

At TwoSquares, we think beyond campaigns - we think like partners. By understanding our clients’ goals, challenges, and customers, we shape tailored strategies that deliver impact where it matters most.
The Challenge
Muave Tea needed a cohesive brand identity and creative direction to support their launch. They lacked consistent styling, typography, and visual assets, making it difficult to establish a premium market presence and build customer trust.
The Solution
We developed a comprehensive visual identity system, including custom brand typography, colour palettes, and packaging design guides. We aligned their messaging around transparency and craftsmanship, applying it to all marketing assets.
The Results
The branding system created a premium, recognizable digital presence for Muave Tea. The consistent design layout improved brand recognition and built customer trust across all customer interaction points.