Project Link
Visit Live SiteClient
Muave TeaService
Website Design & UXLocation
United KingdomTimeline
Oct 2023 - Nov 2023Tech Stack & Tactics
ShopifyUX DesignLiquid DevelopmentE-commerceMobile OptimisedCustom Theme
Build Specs
PlatformShopify Custom
Performance98% Mobile PageSpeed
SecurityShopify PCI-DSS Level 1

Muave Tea, a premium Edinburgh-based tea brand, needed a digital home that matched the elegance of their blends. We designed and developed a custom Shopify store that seamlessly balances brand storytelling with a frictionless shopping experience.
The Challenge
Muave Tea, an elegant tea brand, needed a digital home that matched the premium quality of their blends. Their legacy site lacked the visual depth to tell their brand story and suffered from rigid templates, slow page transitions, and checkout friction on mobile devices, causing lost sales.
The Solution
We designed a bespoke Shopify store using a custom Liquid theme architecture. We built custom section layouts for product storytelling, integrated a custom Blend Finder navigation tool, set up subscription logic, and optimised image assets cached globally to keep page speeds fast.
The Results
The custom storefront increased session durations and reduced mobile cart abandonment. The client now runs a fast, scalable Shopify store that drives direct sales through a stable and beautifully branded experience.
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