Short-Term Rental Business - Local SEO & Keyword Ranking Improvements
SEO
Client
AnonymousService
SEO & Content StrategyLocation
United KingdomTimeline
OngoingTech Stack & Tactics
Local SEOKeyword ResearchGoogle Business ProfileContent StrategyProperty ManagementTechnical SEO
The business had strong service offerings but wasn’t showing up in Google for many of the searches potential clients were using. Their site only ranked for branded terms, and traffic from organic search was minimal.
The Challenge
A short-term rental business struggled to rank for search queries beyond their brand name, missing out on property owners looking for local managers. Their site lacked structured metadata and keyword-focused page content.
The Solution
We optimised their Google Business Profile and local directory listings to ensure NAP consistency. On the website, we updated metadata, restructured heading tags, and added location-targeted service pages optimised for property management queries.
The Results
The business moved to page 1 of Google search results for target local keywords, including map results. Organic search traffic grew, delivering higher-quality owner leads directly to their contact forms.