E‑E‑A‑T

E‑E‑A‑T: experience, expertise, authoritativeness, trust

E‑E‑A‑T is a framework used in Google’s quality guidelines to evaluate how trustworthy and useful a page is, especially for topics where accuracy matters. It’s not a single “ranking factor”, but it maps to signals you can strengthen across content, authorship, and site-wide trust.

Practical ways to strengthen E‑E‑A‑T

• Show real experience: clear examples, process steps, constraints, and what you’d do differently.
• Clarify authorship: author pages, credentials, and who reviewed the piece.
• Improve trust signals: policies, contact details, and consistent brand presence.
• Keep content current: update notes, “last reviewed” dates where appropriate, and remove outdated advice.

What to avoid

• Generic content that could apply to any business.
• Unsupported claims and “too good to be true” results.
• Anonymous content with no clear accountability.