A Larranaga

Contributor

Contributor at TwoSquares.

Articles

Years Experience

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Areas of Expertise

🎯Performance Marketing

•Channel strategy and budget allocation
•Full-funnel campaign structuring
•Offer and messaging alignment
•Performance audits and roadmaps

📣Paid Media

•Google Ads and PPC execution
•Meta Ads funnel build and testing
•Audience strategy and targeting
•Creative iteration and optimisation

🧪Conversion & CRO

•Landing page optimisation
•Offer and CTA testing
•Lead quality improvements
•Experiment design and learnings

📊Analytics & Measurement

•GA4 and reporting dashboards
•Attribution and tracking strategy
•Performance benchmarking
•Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

1article

MarTech16 January 202635 min read

The Google Tag Manager Masterclass: Powering Data & Privacy in 2026

In 2026, data accuracy and user privacy are the twin pillars of digital success. Learn how Google Tag Manager (GTM) serves as the middleman that simplifies tracking, boosts site speed, and ensures compliance.

#GTM#Google Tag Manager#Analytics#Tracking#Conversion Optimization