F Smith

Contributor

Contributor at TwoSquares.

Articles

Years Experience

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Areas of Expertise

🎯Performance Marketing

•Channel strategy and budget allocation
•Full-funnel campaign structuring
•Offer and messaging alignment
•Performance audits and roadmaps

📣Paid Media

•Google Ads and PPC execution
•Meta Ads funnel build and testing
•Audience strategy and targeting
•Creative iteration and optimisation

🧪Conversion & CRO

•Landing page optimisation
•Offer and CTA testing
•Lead quality improvements
•Experiment design and learnings

📊Analytics & Measurement

•GA4 and reporting dashboards
•Attribution and tracking strategy
•Performance benchmarking
•Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

2articles

Advanced Marketing Insights23 January 202635 min read

The Zero-Click Search Era: Dominating the SERP in the Age of AI Overviews

With 80% of searches now ending without a click, the rules of search have fundamentally changed. Learn how to optimize for AI Overviews, capitalize on "Search Brand Profiles," and turn zero-click visibility into high-value conversions.

#Zero-Click Search#AI Overviews#Google Ads 2026#AEO#GEO

Advanced Marketing Insights17 January 202635 min read

Ads in AI Overviews: Mastering the "Bridge" to Conversion

AI Overviews aren’t just answering questions, they are creating new high-intent ad placements. Discover how to optimize your Search, Shopping, and PMax campaigns to win the "Solution" slot in 2026.

#AI Overviews#Google Ads 2026#Zero-Click Search#PMax#Search Strategy