J Campbell

Contributor

Contributor at TwoSquares.

Articles

Years Experience

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Areas of Expertise

🎯Performance Marketing

•Channel strategy and budget allocation
•Full-funnel campaign structuring
•Offer and messaging alignment
•Performance audits and roadmaps

📣Paid Media

•Google Ads and PPC execution
•Meta Ads funnel build and testing
•Audience strategy and targeting
•Creative iteration and optimisation

🧪Conversion & CRO

•Landing page optimisation
•Offer and CTA testing
•Lead quality improvements
•Experiment design and learnings

📊Analytics & Measurement

•GA4 and reporting dashboards
•Attribution and tracking strategy
•Performance benchmarking
•Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

4articles

E-commerce Strategy16 January 202635 min read

The 2026 Google Shopping Playbook: Dominating Agentic Commerce

Shopping ads are no longer just about the carousel. Discover the 2026 frameworks for Merchant Center Next, AI-enhanced product feeds, and the "Agentic Checkout" revolution.

#Google Shopping#Merchant Center#E-commerce PPC#Product Feeds#PMax

E-commerce Strategy15 January 202650 min read

Shopify + Google Ads (2026): The "Closed-Loop" E-commerce Blueprint

In 2026, Shopify stores that rely on standard browser pixels are losing 30% of their data. Learn how to implement Server-Side tracking, Merchant Center Next, and Margin-Based PMax to dominate the competition.

#Shopify PPC#Google Ads 2026#Server-Side Tracking#Merchant Center#POAS

E-commerce Strategy11 January 202635 min read

POAS vs. ROAS: The 2026 Financial Frontier of PPC

ROAS is a vanity metric; POAS is a sanity metric. Discover the technical framework to move your bidding from revenue-matching to profit-maximizing in the age of Agentic AI.

#POAS#ROAS#PPC Finance#Google Ads 2026#E-commerce Profitability

PPC Strategy4 January 202635 min read

The 2026 Display Ads Playbook: Visual Dominance in a Cookieless World

Display ads in 2026 are the engine of Brand Discovery. Learn how to master Responsive Display Ads, leverage First-Party Audience Signals, and use AI-driven creative to win the war for attention.

#Display Ads#GDN#Google Ads 2026#Remarketing#Visual Marketing